Joseph here. Last one before the cohort starts.

If you've been sitting on this for a week. Two weeks. A month.

The gap between where you are and where you want to be isn't as wide as it feels. It's a signal gap. A "you've been walking through the wrong door" gap.

One of my current clients was in the front door for months. Applying online. Going through recruiters. Getting interviews but no offers. 10+ years experience.

One coaching session. We shifted focus from applications to conversations. Next morning he messaged me. 3-4 calls booked with director and manager-level designers. A VP of Design agreed to chat. A Head of Design replied and asked for his portfolio.

None of that came from an application. All conversations. One session. One shift.

If you haven't watched the video walkthrough yet: https://www.tella.tv/video/the-backdoor-invite-bafw

Full details: https://docs.google.com/document/d/1mi4qSrFCIcnmZNdctgtfcVorzYx3cdYaiUpAjmtCSbc/preview

March 30 cohort starts tomorrow morning. A few spots left.

Reply to this email if you have questions. Or enroll directly from the program details link above.

I respond within the hour today.

Joseph