Customer Relationship Management,CRM

(How to manage your Customer) 

Culled from Chapter 8 of Entrepreneurship is a beautiful thing book 

By: Dr. Yemisi Adeyeye

A customer is an individual or a company who purchases a good, service, product or an idea from a seller or a company. As a business owner, you must know who your ideal customer is, this will enable you to plan the best way to satisfy them. 

Understanding your customer will move you to fine tune your process so that their user experience is smooth and easy.

Type of customers

There are seven types of customers but I will only talk about four of them.

1) Potential Customer 👥:

They are the ones who receive information about your product or service and are yet to make decision to buy. They are common on social media, after a nice sponsored advert their appetite is stimulated but they need nurturing and warming up before making a decision to buy.

Diligently follow the lead to convert them to paying customers. To convert potential customers to buying customers you must do two things , show them the value they will get from buying your product and  also let them know you are always available for more interaction.

2) Discount customers:🧐

These customers sees value in your product but will not buy it at full price. They always want a discount and will appreciate it no matter how small it is. Know this type of customers exists and find a way to convert them to buying customers.

3) Loyal customers🙌🏼

These are set of people who keep the business growing. They keep coming back to buy and also they keep advertising the business to their friends,family and fans. 

When your price changes, these ones stay loyal they never leave. When they are not satisfied with something in your business, they find nice ways to let you know, they also give you ideas on how you can serve them better.

Always keep your loyal customers happy!

4) Unhappy Customer😞:They gives you the best opportunity to learning how to be better. Identify their complaint and prefer possible solutions while communicating what you are doing or hope to do to make them happy. After apologizing you can offer them a small compensation to gain loyalty this is better than doing nothing and lose customers.

To read more on how to manage your customers and other relevant business management skills 

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