The Hornet's Nest
How the landscape in the funeral business has changed...…
Why Thinking BIG is Actually Easier Than Playing it Safe
Why it is It’s often easier to do the BIG things than the little things.…
When ‘Too Professional’ Becomes Your Biggest Liability
“To sell is to serve. Create space, build systems, serve families at the highest level.”…
The evolving landscape of AI - holiday reflections
https://theashflash.substack.com/p/the-evolving-landscape-of-ai-holiday?utm_source=youtube
Does The Math Actually Work?
Three days before Christmas, and I'm going to ask you the question most funeral home owners aren't asking…
The Touchpoints That Make You Unforgettable
...a marketing and business story from the road. which one would you choose?…
Hire Slow, Fire Fast: The Smartest Hiring Strategy #shorts
People will always accept free work from you. Hire slow—get to know potential hires on a personal level. Spend time…
Unlock Your Business's True Math: Customer Acquisition Cost #shorts
Most businesses don't know the real cost of acquiring a new customer. Knowing this number, and the lifetime value of a…