the john ashworth files by John C Ashworth

the ash flash Dec 10, 2025

Why passive funeral homes will lose 40% of their pre-need market share in the next 3 years, and how to be on the winning side.

there’s a mountain of opportunity in engaging people who are already interested in getting this done, but whose interest…

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the ash flash Dec 3, 2025

The $150,000 Question That Could Transform Your Funeral Home

I like you 🤓

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the ash flash Nov 29, 2025

Snow Day livestream test - checkout the storm or join me for a conversation 🤓

Holiday breaks are always a great opportunity for innovation...there is magic in the air, I can feel it. -John

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the ash flash Nov 21, 2025

Navigating the Future of Funeral Home Marketing: Why Waiting Is No Longer an Option

...most funeral homes are still acting like it’s 2012. Or 1998. Or pick your favorite era before the world got swallowed…

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the ash flash Nov 10, 2025

How grief shapes the things we build, and the people we become

“What I Would Give to Share Another Brownie With David.”

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the ash flash Nov 9, 2025

They thought they had time, but they were wrong...

Watch now (24 mins) | This is the future of not just pre-need, but the funeral busiess as a whole. A new world where you…

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the ash flash Nov 8, 2025

🇺🇸 It’s Not Supposed to Be Like This

A Johnny Renaissance Reflection on America’s Quiet Surrender

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the ash flash Nov 3, 2025

The phone call that stopped me cold

Why Waiting to Funeral Plan Is the Worst Kind of Procrastination…

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