the john ashworth files by John C Ashworth

the ash flash Aug 20, 2026

The Twenty-Six-Year-Old Who Called First

There is a particular kind of quiet that settles over a family when nobody knows what she would have wanted.

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the ash flash Aug 11, 2026

Preneed is the one growth channel still adding real volume while at-need call volume shrinks

Preneed is the one growth channel still adding real volume while at-need call volume shrinks, and that distinction…

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the ash flash Aug 9, 2026

A profession that got talked into sounding like nobody

They sound like every other funeral home, which is the actual crime, because the whole business is built on being…

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the ash flash Aug 5, 2026

The Brief

**For Independent Funeral Home Owners | Today's Intelligence**

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the ash flash Jul 30, 2026

There's always still time until there isn't

If you’ve been putting off a conversation with your parents about what they want, you’re not alone.

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the ash flash Jul 29, 2026

AIFlash market Brief for July 29th, 2026

Reputation gets you known and can serve you and your family run business for decades. It does not get you an offer on…

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the ash flash Jul 28, 2026

When SCI Is the Last Number in Your Phone, It’s Already Too Late

Yesterday I got off the phone with an owner I’ve been working with for two years.

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the ash flash Jul 7, 2026

The 4 Boxes of Selling and how they apply to your funeral home's pre-need program...

Are you willing to take control?

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