Hey there,
Quick question: Are you building the next Tupperware?
Great product. Innovative. Customers loved it.
But Tupperware ultimately died because they were too good - one purchase lasted a lifetime, so customers never came back.
No recurring revenue = slow death.
I had this exact conversation on a cohort call last week.
The question that revealed the Tupperware trap
One of the members asked: "Should I offer newsletter deliverability consulting to ecommerce brands?"
Great idea. Solves a real problem.
But here's the catch: it's a one-time offer.
You fix their deliverability once, they're good for 6-12 months. Then what?
You're building Tupperware.
I did the same thing with deliverability consulting for PR agencies. Fixed it once, got paid once, then had to constantly find new clients to survive.
The solution: 3 tiers of offers
Instead of one offer that solves the problem once, structure your business like this:
Tier 1 (Entry): Newsletter deliverability audit & fix ($500-1500 one-time)
Tier 2 (Recurring): Dormant customer engagement sequences - monthly retainer to keep their list active and converting ($1000-2500/month)
Tier 3 (Premium): Full email marketing management - strategy, campaigns, sequences, deliverability monitoring ($3000-5000/month)
Now you have:
- A way to get clients in the door (Tier 1)
- A path to recurring revenue (Tier 2)
- A premium offer for star clients who want you to handle everything (Tier 3)
Always keep the door open for your best clients to pay you more.
Book a call - we'll build your 3-tier offer stack in the cohort
What's happening inside the cohort
We're now 4 weeks in, and the momentum is insane.
Beyond the weekly workshops and group Q&As, I'm now doing 30-minute 1-on-1 calls with each person every 2 weeks because of the availability issues.
Here's what Usama had to say:
This isn't just theory. We're building real offers, real campaigns, and real systems that generate revenue.
Rolling enrollment (but capacity-limited)
I've made the cohort rolling enrollment - meaning you can join anytime instead of waiting for the next batch.
But here's the catch: I'm limiting active spots based on how many people I can serve at once.
Right now, that's 20 people max in the active cohort at any given time.
Once we hit capacity, new applicants go on a waitlist until someone graduates (after their 90 days) or a spot opens up.
Current availability: 5 spots open
If you've been thinking about joining, now's the time before we hit capacity.
What you get:
- 90 days of workshops, Q&As, and Slack support
- 30-min 1-on-1 calls with me every 2 weeks
- We build your 3-tier offer stack, outreach system, and sales process
- Moneyback guarantee if you do the work and don't earn it back
Best,
Divij
P.S. Don't be the next Tupperware. If your offer is "buy once, never come back," you're building a ticking time bomb. Let's fix that.
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