A short update.

After many years of running the DWHPro newsletter, I'm moving it to a new home at letters.dwhpro.com. Better delivery, a real archive, cleaner reading on phones, and more of my time spent writing rather than wrestling with the tool.

For many years, I've been known as the Teradata guy. dwhpro.com will remain the main Teradata reference site — everything I've published there stays where it is. But new technologies have taken over more and more of what we do, and broadening my coverage was one of the main reasons for the move.

We're in the middle of mass layoffs across IT, with AI reshaping which jobs exist and which skills stay valuable. I'd rather broaden what I write about and help people navigate this than stay in my comfort zone. The new newsletter continues the data engineering writing — Teradata, Snowflake, Databricks, warehouse architecture — but also goes deeper on what I'm watching happen to projects, roles, and billing rates: how the job market is actually changing, where I think things are heading in the next few years, and practically how both newcomers trying to break in and seniors trying not to get squeezed out can move in the right direction. Twenty years of watching this industry restructure itself doesn't give me certainty about how this plays out, but I'd rather think it through openly with people who are also doing the work than pretend the shift isn't happening.

I want to be straightforward about what comes next on the business side, too. Later this year, I'm planning to introduce a paid tier — monthly and yearly — for the long-form articles and working examples that take real time to produce. The free newsletter will continue, but the deeper material will move behind a paywall.

To thank everyone who's been reading my work, anyone who subscribes at letters.dwhpro.com before I introduce the paid tier gets free lifetime access to everything I publish, including anything that later gets paywalled. No fine print, no asterisk, no "founding member" tier that quietly expires after a year. Free, for as long as I keep writing.

If that's of interest:

→ letters.dwhpro.com

If not, no obligation. I'll send a couple more reminders from this list over the next few weeks, then close it down.

Thanks for the years of reading.

— Roland Wenzlofsky

Founder, DWHPro