POCHO Stuff by Tony Uribe

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🪅 POCHO Stuff email (Friday October 17th, 2025)

Algo bien for a fun Friday. The email you were looking forward to!

Happy October, mi gente! 🍂


Another week, another whirlwind—but we made it! This edition of POCHO Stuff is your gentle reminder to pause, reset, and reconnect. Whether it's through blooming roses, tiny LEGO altars, or bicultural affirmations, there's always algo bien waiting to be noticed. Let’s get into this week's...


P.O.C.H.O. Stuff Email

​Algo bien for a fun weekend!

Edition: 17 de octubre 2025​


Picture 📸 • Optimism💖 • Cool Find 🕵🏽‍♂️ • Homework 📝 • Other Stuff 📢


PICTURE: 📸

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Missed you last week — life’s been nonstop! So here’s a reminder from my camera roll: stop, breathe, and smell the roses. During the hustle of life in CDMX, I caught my husband literally smelling this beauty, so I did what came naturally: I took a picture. 🌹✨


OPTIMISM: 💖

An affirmation (popular saying with bicultural resonance):


"Echarle ganas"


A common Mexican expression meaning “give it your all.”

It’s both a mantra and a pep talk, used daily across generations. Work it into your vocab this week.


COOL FIND: 🕵🏽‍♂️

LEGO just dropped a beautiful tribute to Mexican tradition with its new “Altar of the Dead” set, a 231-piece Día de Muertos build that’s equal parts toy and art. image

One side features a vibrant skull decked with flowers, while the other reveals a mini altar complete with offerings and a floral arch. It’s a colorful, hands-on way to honor loved ones and keep the spirit of the season alive, no glue gun required. ✨ Available now at LEGO.com


HOMEWORK: 📝

Two-Language Affirmation: Write down one affirmation for yourself in English and then translate it into Spanish (or vice versa). Post it where you’ll see it every day. “I am enough” / “Soy suficiente.”


OTHER STUFF: 📢

Binational Runners, Take Your Marks! 🏃‍♂️🇲🇽🇺🇸

Remember when your favorite POCHO and multicultural marketer broke the news about the inaugural race last year!? Well, it's back. Registration for the second Binational Race is open! Mark your calendar for October 26, 2025, when runners will once again cross from San Diego to Tijuana in the only race that spans two countries. Choose between the Half Marathon, 10K, or Virtual Race, and snag your Early Bird pricing before it’s gone. Don’t miss your chance to be part of this truly borderless experience!

👉 www.binationalrace.com

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Thanks for sticking with me through the busy weeks. As we head into Día de Muertos season and close out Hispanic Heritage Month, take a moment to honor what grounds you. And as always—échale ganas. 🌼


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Adios,

Tony U

💖 🙌🏾✨

-your favorite pocho + multicultural marketer.




P.S. From SoCal, US to Baja and CDMX, MX. Where to next!?

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