hola {{contact.first_name}}, las amenazas entre Google y Australia por el pago de noticias

Jan 25, 2021 11:01 am

Google esta peleando por no pagar contenido en Australia, amenazando con retirar su motor de busqueda.

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N E W S


Australia is making Google and FB pay for news. Google threatens to shut down its search engine in the country

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Australia is making Google and FB pay for news. Google threatens to shut down its search engine locally. The local goverment replied that "they won't respond to threats"


This week, Google couldn't explain why they excluded news outlets from their search results in Australia. Their only response was: it's one of many experiments we run. It looks really bad for a company confronting subpoenas and in the crosshairs of several governments around the world


This tension is not a new scuffle. Since 2020 the Australian Competition and Consumer Commission drafted "News Media Bargaining Code", a code for a new law. This law would enable publishers to negotiate individual payments from Google and Facebook.


Google's first response was to try and scare Australians with a social media and notifications campaign that lead to an open letter from Google's Managing Director for Australia.


In this letter, she said that users might experience data privacy violations since it would be forced to share data with "big business news". (yes... google is trying to present itself as the "little guy" fighting for you against "big media").


This wouldn't be the first time Google abandons a news market.


Australian lawmakers are still drafting the law. Googles recent experiment made things worse. It shows they are preparing to take their menace seriously


Google is already planning on paying news but in its terms

In Spain, Google decided it would be better to close their news service before paying for news content. Of course, the news content is still accessible from their search product (where google does display ads). 


Google is already committing $1 billion over three years through its News Showcase program set up to launch in Europe and Brasil first.


While $1 billion sounds like an extremely sexy amount for media brands, it's a negligible amount. Google generates more in revenue in a day that it would have to pay in a year under Showcase.


This is a really smart move from Google. They preemptively tried to define how much their content providers should get paid. Instead of waiting for regulators to decide for them. 


It would seem that they want to turn news companies into meta gig-workers, just like or Rappi and Uber drivers and restaurants. They barely get profits to keep the lights on and can never actually turn real profits.


If Google wants to turn media professionals into gig workers, perhaps it's time for media companies to follow gig workers and organize to negotiate with Google and Facebook for the content.



Pulling out is about sending a message.

Google's threat to leave the Australian search market proves how much value they get from free content.  


It's not about the size of Australia's market. What Google is trying to avoid is a country setting another precedent which more valuable markets can follow.


If Google is willing to use their search engine as a currency for negotiations, is because they know they can't survive without all the content they are getting for free from everyone. In the words of Google’s Australia chief, Mel Silva, paying for content is an "unmanageable financial” risk.


I'm still amazed how much propaganda is thrown against "Socialism" where we already have the world's largest corporations living out from handouts. 


Just like the Facebook apocalypse (that brought many publishers to its knees or even drove thousands out of business) this new episode for the battle of free content in exchange for a fraction of the audience shows that no media company should depend on platforms to grow their business.


 

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Facebook Finally Admits Its ‘Pivot to Privacy’ Will Help Child Abusers


Alphabet Is Shutting Down Loon, Its Project To Bring People Internet Via Balloons


WhatsApp delays its privacy policy update by three months — but what’s the point?



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C Y B E R P U N K

Personalized Brain Stimulation Alleviates Severe Depression Symptoms (UCSF)


The Army is testing a piece of SOCOM’s ‘Iron Man’ suit for its next-generation squad weapon (Task & Purpose)


China’s space program plans to launch its first mission to the sun next year (South China Morning Post)


Internet-enabled male chastity cage can be remotely locked by hackers (The Verge)


Microsoft has patented a chatbot that could imitate a deceased loved one, celebrity, or fictional character (Business Insider)


SpaceX launches 143 satellites after weather problems delayed the record-breaking mission (Business Insider)


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