Why your cold emails aren't working (it's not what you think)
Mar 15, 2026 3:10 pm
Hey,
Just dropped a new podcast episode with Michael Gardiner - founder of Done For You Meetings, worked with 240+ B2B businesses, and currently running his agency from Thailand while working 20 hours a week.
Here's the one thing he said that hit hardest:
"The #1 mistake people make is blaming the channel. It's not cold email, it's not LinkedIn, it's not ads - it's that no one wants what you're selling."
Ouch. But also true.
In the episode we cover:
→ The 4 stages of cold email evolution (and why volume killed it)
→ Why AI personalization is massively overrated
→ What 3 things every cold email actually needs
→ How a 15-year-old in his community is making $4,000/month
🎥 Watch here:
One more thing:
We've moved everything over to a brand new Skool community.
Better structure. Better resources. Better conversations. All the frameworks, templates, and live sessions - now in one place that doesn't get lost in email threads.
We're welcoming 4 more members this week.
If you've been sitting on the fence about Conquer Clients, this is the nudge.
Reply "SKOOL" and I'll send you the details.
Best,
Divij
P.S. Seriously watch the episode. Michael's answer to "what do you do when cold email stops working" is not what most people expect.