Hey there,
A client of mine recently replied to a cold email about a service he was actively interested in.
What happened next impressed both of us.
Instead of sending a calendar link or a wall of text, the sender replied with a personalized Loom video that walked through exactly how they’d help him. It was so good that my client forwarded it to me saying, “Everyone should be selling like this.”
Here’s the Loom if you want to study it yourself:
Why this Loom works (even though it’s simple)
- It’s not insanely “production heavy” - it’s basically slides + talking head.
- The video was actually built with AI, but it doesn’t feel cringey or robotic.
- They didn’t just email it - they went omni‑channel, following up on LinkedIn too.
Everyone selling services should take notes.
The slide structure you can copy
Here’s the framework they used. You don’t have to follow it exactly, but it’s a great starting point:
Slide 1 - About the client
Their name, title, company + “Here’s a quick X‑minute video on how we can [specific result].” Mention the duration and the offer.
Slide 2 - Who we are
Quick backstory and positioning.
Slides 3-5 - Proof
Examples of past clients, another example, then your website with more testimonials.
Slide 6 - Who you serve
Crystal clear on client type and ICP.
Slides 7-12 - Strategy + steps
- Slide 7: High‑level strategy with options.
- Slides 8-9: Step 1 and Step 2.
- Slide 10: Benefits backed by case studies.
- Slide 11: Step 3 with example.
- Slide 12: Step 4 and how you’d launch.
Slide 13 - Next steps
“This is a 4‑minute video. Book a call using the link.
Worst case: you walk away with a full tailored strategy.
Best case: our team implements this for you.”
That last line is doing a lot of heavy lifting. It lowers pressure but raises perceived value.
This is the kind of asset that turns one small reply into a serious sales opportunity.
If you want help building systems like this - from reply‑worthy emails to high‑signal Looms and multi‑channel follow‑ups - that’s exactly what we’ll do inside the 3‑month Cold Outreach Mastery mentorship.
For 90 days starting 1st January 2026, we’ll work on:
- Offer creation & positioning so your Looms and emails sell a painkiller, not a “nice to have”
- Cold email + LinkedIn outreach that actually gets replies
- Assets like this Loom you can plug into your follow‑ups
- Sales process from first reply → call → client
Format:
- Weekly workshop (1x/week) with me + guests
- Weekly live Q&A (1x/week)
- Private Slack where you can drop scripts, Looms, and offers for feedback any time
There are 4 slots left, including 1 scholarship.
Click here to see if the cohort is a fit and grab one of the last 4 spots for January
Stay healthy, stay safe.
Best,
Divij V Sharma
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