Journal of a Freelance Copywriter – Entry 1 Let me tell you a quick story about a somewhat awkward situation I got myself into earlier this week. I had a potential client contact me about writing a sales page to sell a new product he is launching. (I...
I was recently asked to give a short presentation on copywriting for a group of small business owners. Now, copywriting can be a somewhat complicated thing to explain. And I had just 20 minutes to try to convey something tangible that these entrepre...
Can Anyone Learn To Be A Great Direct Response Copywriter? That’s a question I’m often asked. And my answer is Yes. But only if you are willing to work hard at it. Let me explain further. Copywriting is not a talent you are born with. While there are...
Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It’s also pretty darn simple. So, what is this almost perfect copywriting formula? Well, it breaks down to just 3 quick and easy-to-remember steps: T...
“There Is No Problem In Life That Can’t Be Solved By A Really Good Sales Letter” Quote by Gary Halbert Everything in life is easier if you have a system to follow. A tried and true system you can consistently go back to time and time again. And witho...
Being a master of Direct Response Copywriting is quite possibly THE most powerful skill any entrepreneur can learn. In this beginner’s guide, I’m going to show why becoming an expert in direct response copywriting should be a priority. So, let’s star...
Once upon a time, in a VERY small town in rural Rhode Island lived a kid who could have been the poster child of a high school loser. He had very little friends, barely left his house when not in school and shook like a leaf in his high-top sneakers...
So, here’s the question I got from a new reader and I wanted to answer for everyone as it’s probably something that’s crossed the mind of many of you. “Is It REALLY Worth The Cost of Hiring A Copywriter?” This is something I’m asked quite often. And...
As a Direct Response Copywriter who provides copywriting services in a large variety of markets, it’s important for me to always keep the fundamentals of what works in the forefront of my mind. And that is why I originally started writing these rules...
This article is about the “Other” headlines. Now, when I say the “OTHER” headlines I’m sure you’re wondering what I’m referring to. The “Other Headlines” Are the Sub-heads and Bullets Which Create What We Call the “Double Readership Path” The double...