3 Keys to Copywriting Mastery

I was recently asked to give a short presentation on copywriting for a group of small business owners.  Now, copywriting can be a somewhat complicated thing to explain. And I had just 20 minutes to try to convey something tangible that these entrepre...

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Mar 21, 2019
How To Become A Truly GREAT Direct Response Copywriter

Can Anyone Learn To Be A Great Direct Response Copywriter? That’s a question I’m often asked. And my answer is Yes. But only if you are willing to work hard at it. Let me explain further. Copywriting is not a talent you are born with. While there are...

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Mar 19, 2019
A Quick and Easy 3 Step Copywriting Formula That SELLS

Is there really a PERFECT copywriting formula? Well, I think this one is as close to it as possible. It’s also pretty darn simple. So, what is this almost perfect copywriting formula? Well, it breaks down to just 3 quick and easy-to-remember steps: T...

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Mar 18, 2019
The Beginner’s Guide to Direct Response Copywriting

Being a master of Direct Response Copywriting is quite possibly THE most powerful skill any entrepreneur can learn. In this beginner’s guide, I’m going to show why becoming an expert in direct response copywriting should be a priority. So, let’s star...

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Mar 14, 2019
The Ten Commandments of Direct Response Copywriting

As a Direct Response Copywriter who provides copywriting services in a large variety of markets, it’s important for me to always keep the fundamentals of what works in the forefront of my mind. And that is why I originally started writing these rules...

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Mar 08, 2019