When do you know that you trust someone?

How are close bonds between people built?

Why are some friendships closer than others?

It's the connection you have between yourself and the other person(s). The chemistry and emotion felt between people!

Building a solid connection with someone is stronger than any other marketing or sales "tactic" out there.

But, most of the time building that connection doesn't come naturally.

It can feel forced, or takes more than just a 5-min conversation to feel connected with a person, or in the scope of business, a brand.

You have to care.

Do you care about your friends and family?

(I would hope so!)

Just like you would care about their well-being, their opinions, their interests, their dreams, and their fears...

It's vital to care about those same things when it comes to prospects & customers.

Opening yourself up to understanding how those people think & feel, allows for more genuine curiosity to arise.

It opens up new conversations & questions for you to ask and discover, that leads your audience to feel better understood, more confident in themselves, and well connected to you.

(aka - wanting to buy)

In what ways will you start to build a deeper connection with those around you?

-Haylee Kalani McDonald