Hi ,

Welcome to the fist issue of the Content Diaries!

And let me tell you, it's taken a beat to get to this point in my business.

Mostly because motherhood has it's own plans. My three-year-old has been home sick this week with recurring ear infections. Picture tissues, toast triangles with hundreds and thousands, Cocomelon on loop, and me playing nurse-mum while keeping clients moving. By 9.30 pm I had one window to review scheduled content. No energy for a “perfect” design. No time to overthink. Gotta love my VA for handling the scheduling for me!

Here is the reminder that landed, again. It is rarely the algorithm. It is the strategy behind the design.

Here is exactly what I did. Fast, simple, effective:

1) Open with a hook that earns the swipe.

My first draft said, “5 ways to improve your carousel design.” Too safe.

What I posted: “Stop guessing. Copy my 7-step carousel method.”

Curiosity wins the swipe.

2) Give the reader room to breathe.

I removed clutter, kept one clear idea per slide, and used generous white space. Calm eyes keep reading.

3) Make the flow intentional.

Slide 1: pattern interrupt.

Slide 2: promise.

Slides 3–4: one idea per slide. No dumping. Do not cram three thoughts into one frame. One thought equals instant clarity, lower brain load, faster swipes.

Final slide: one clear next step.

No detours, no dead ends, no long-winded rambling. Just momentum toward action.

Twenty minutes later it was ready to send to my VA to schedule for the following week. Replies came in. Bookings followed. Not because I found the “right time” or a new font. Because the strategy guided the design.

If you are nursing a business (and maybe even a sick child), or just a never-ending to-do list, take this with you. You do not need more hours in your day. You need a smarter way to build carousels and content that connects with your audience to move them through your relationship building machine.

Here is how I coach inside Carousels Club. We work hands-on. You bring your drafts to Office Hours or drop them in the community. I audit your hook, flow, spacing, CTA and design. I tell you what to cut, what to keep, and what to fix first and let you do it yourself for real hands-on learning. We rewrite the opener together, map the slide order, and set one clear next step that moves people to take action. You leave with a ready-to-post carousel and a method you can repeat.

I meet you where you are. If you have ten minutes, I give you the one change that earns the swipe. If you have an hour, we build out more. My goal is simple. You post with certainty, in less time and your content lands with the right people, consistently.

Hit 'reply' if you're done spending hours on content that lands of deaf ears.

Warmly,

Lisa Lindsey

Founder, Content Coach + Graphic Designer

Her Content Studio