Hi ,

This week, I went full data-nerd mode.

This week, I went full data-nerd mode, the kind where you light a candle, open your dashboards, and start summoning every number that’s been quietly haunting your marketing all year.

Ad performance, email open rates, engagement, conversions: nothing escaped my flashlight.

It was equal parts fascinating and humbling.

Here’s what I realized:

So many of us create, publish, and move on rarely pausing to really look at what’s working. But growth doesn’t come from doing more. It comes from doing more of what actually works.

When’s the last time you opened your insights and truly studied them?

Not just glanced at the numbers… but asked the real questions:

• Which message is landing with my audience?
• Where am I getting the highest quality leads?
• What’s costing me more energy than it’s returning?

Most people skip this part because it’s not as glamorous as launching something new. But the truth is, the data is the difference between ghosting 👻 and growing.

Every next level in business requires a deeper level of awareness.

And the only way to build that awareness is to analyse, reflect, and refine.

So here’s my challenge to you this week:

Block out an hour.

Open your analytics.

Look at your marketing results with curiosity, not judgment.

You might find patterns you missed, or realize something you thought was dead is actually very much alive (cue faint “Thriller” soundtrack in the distance).

Because when you understand what’s working, you stop spinning your wheels… and start moving with intention.

Ever curious (and slightly bewitched),

Lisa Lindsey

Content Coach + Content Designer

Founder, Her Content Studio

Mum, Wife & Coffee Addict.

PS: If your marketing has felt a little ghostly lately, this is your reminder — the answers you’re searching for aren’t in the shadows. They’re already hiding in your data. 🕯️