a few people missed this marketing stuff

Oct 28, 2020 10:22 pm

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Marketing NEWS

with Corey Hinde


G'day -


More website traffic >>> THEN.... more of those people turning into leads and customers.


That's what we all want. Right?


Here is your last chance to grab our free course that helps with that last part - the conversions:


https://goodoilmarketing.podia.com/double-your-conversion-rate


Then.... work through these things.....



Task 1: Main Action on your site.


What do you want people to do once they visit your site? This is the whole point of having your site, getting people to turn into leads and then customers.


What is that action you are after? Book a free call? Download a checklist?


Easy enough to see those actions?



Task 2: Bullseye Phrase


There will ONE PHRASE, that if you could rank number 1 on Google for, it would change your business for the better.


One phrase, that your ideal customers use to find you. It might not be obvious, and it's not going to be long. It'll be short and basic.


For example, my insurance broker would use "Insurance Broker Tauranga" as his bullseye phrase.


Once we know it, we check out site to see where it's being used, naturally, and then we see if we can include it.


I won't list out the whole checklist here, but think: Website name, name of social accounts, page titles, image titles, article titles etc. If you can use your bullseye phrase strategically on your website, it will help you rank higher on Google.



Task 3: Check site speed


Another critical task, we need fast websites. This tool will analyse, and then tell you where the issues are: https://gtmetrix.com/



Task 4: Optimise Images on website


There are a few ways to do this. Generally needs doing as we audit many sites and the images are holding back the site from loading quickly. Smaller files that still look good are the goal.


This this tool: https://compressor.io/


Task 5: Ensure you have Google Analytics and Search Console set up



If you need a hand with SEO (getting ranked higher on Google), reply to this email, I've got a spare spot for a new private client......




Corey Hinde

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Good Oil Digital Marketing

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