Yo amigo,

Ever wonder why some writers connect instantly while others feel distant, even with good content?

I stumbled across something powerful recently from Seth Godin that I wanted to share with you:

It's called "The 1:1 Method".

The idea is simple but changes everything:

When writing, speak to ONE person, not a crowd.

Most content falls flat because writers imagine addressing a faceless audience.

They get formal.

Corporate.

Stiff (and not in the good way lol).

But here's the truth:

Your "audience" is a myth.

It's an illusion.

In reality, an audience consists of individual humans, each reading your words alone.

When Steve Jobs unveiled the iPhone, you know what made his presentations pop?

He wasn't talking to "Apple fanboys" or "tech consumers."

Watch closely and you'll notice he was having a conversation with each individual person watching him.

He'd say things like, "you're going to love this."

Not, "users will greatly appreciate this feature."

Jobs mastered the art of making 5,000 people each feel like he was talking directly to them.

Do yourself a favour and try this approach in your next article:

1. Visualize ONE specific person you're writing for
2. Write as if you're sitting across from them at a coffee shop
3. Use "you" instead of "people" or "readers"
4. Keep the language conversational, not presentational

The shift is immediate.

Instead of:

"Writers should focus on clarity"

Try:

"Your words hit differently when you make them simple"

Because at the end of the day, if your message doesn't work for one person, why would it work for a thousand?

All the best,

Godfrey

PS. In Medium Mastery, I teach you how to identify your ideal reader avatar so your 1:1 conversations feel even more magnetic.

Check it out here if you're ready to make your writing feel like mind-reading.