Why Algorithms Snub You (It's Not Random, it's NOT SEO... It's DEO & R.O.)
Sep 30, 2024 6:24 pm
Hi
Wanna see something freaky?
First, consider this…
If you’re a casual user just scrolling through…
Notice how you see more and more stuff from people you don’t follow online?
If you’re a creator…
How come more than 70% of people who see your stuff, how come they’re not followers?
Today, online followers is a vanity metric.
Try this.
Open up an incognito browser.
Go to youtube.
You should see a screen that says “Try searching to get started.”
Search a keyword.
Notice, as you start typing, the platform offers auto suggestions.
This is based on what others have typed in, as well as what it thinks you might want.
If you click on a vid and then go back and search the same keyword...
You should see new results.
Or, at least rearranged results.
Why is that?
The platform doesn’t run on keywords alone.
It runs on relevance.
See the platform is nothing more than a digital stage judge.
Think something like “The Internet’s Got Talent.”
They’ll see what you’ve got but ready to buzz you the moment you flop.
It does NOT care about anything else.
It shows ads.
It shows content.
If the organic content you create appeals to the viewer, gets clicks and keeps them engaged…
They’ll keep promoting you to the next stage.
For as long as it makes sense.
The moment it feels like other content is better, it switches over to that.
It’s similar with all the platforms..
Especially ones that do video.
Right now, TikTok seems to do it best.
Gary V calls it the TikTokification of the internet.
After a little while, the platform’s algorithms know what you like better than you do.
As a creator or even a marketer of sorts, how can you tap into this for fun and profit?
Well…
The first thing to learn is how to get the click.
That starts with the thumbnail and the title.
The rest is how well the content keeps folks engaged.
As I see it…
One of the BIGGEST opportunities…
Especially for the small service provider...
that does NOT want to become a fancy production expert...
Is creating killer Benefit Bait…
Stuff that gets the click.
But also…
Doing it for folks that have a lot of material to work with but are just not getting any traction with their stuff.
These opportunities are ALL over the internet.
Want proof?
How many podcast or Youtube shows are there?
Millions!
How many of them are NOT getting any traction?
Millions!
In fact, I can think of one right now that I’m currently in works with to see if we can get a collaboration going…
The niche?
He’s a wealth creation coach and published author.
Been creating content for YEARS!
The dude has some killer content.
Nearly 1,000 videos online.
The problem?
Aside from 2 videos, none of them have gotten more than double digit views on his content.
The one that got the most views…
Less than 2,000….
Was from FIVE years ago.
Think there’s opportunity there?
I do.
As a respected mentor of mine would call it…
This guy has a $hit ton of underutilized assets.
Videos….
10,000 leads list….
Past buyers he could sell new things to…
OPPORTUNITY up the Yin Yang.
Now, I dunno if we'll do anything together, but that’s not the point.
The point is there is MASSIVE opportunity out there for any and everyone to capitalize on.
You just have to know WHAT to look for, HOW to capitalize on it and just rinse and repeat.
The skill I’m going on about right now…
Nano Viral Tweaks.
These are the things you can do to help folks get more leads, more eyeballs, more proof, more of what everyone and everyone wants…
WITHOUT wasting money on paid ads that may not work.
This isn’t SEO.
It’s more like DEO and R.O.…
Discovery Engine Optimization.
Relevancy Optimization.
More details coming soon (you're on the list right?)
In your corner!
Carlos "Nano Viral Tweaks" Rosario
P.S. I'm thinking of doing the Training on either a Friday or Wednesday.
Could you let me know which day works better for you?
Reply back.
Thanks.