Hi ,

[Warning: This is a true story.

It includes a lesson learned from a non-pc joke.

I took part.

I paid the price.

It's been toned down, but the nature of it's content may be offensive to some.

Stop reading now if non-pc jokes offend you.]

He got me…

It was so stew-pid, I had to laugh.

Bastard.

Totally got me.

But I walked right into it of my own free will…

So, I guess I deserved it.

It was summer and I was like 12 or 13 years old.

Hanging out with my older cousin and his dumb friends.

They were all older.

Out on the stoop steps of an old brownstone.

In Park Slope, Brooklyn, NY.

This was the nineties.

The internet was not a thing, yet.

We had pagers and pay phones, not cell phones.

Political correctness?

WTF is that?

These were wild times.

Not only was this last century, but it’s also last millenia.

This is like the height of I guess what’s called Freestyle music?

T.K.A.

Stevie B.

Lil Suzy.

If these names don’t ring a bell, I get it.

No worries.

Very popular with the urban minority kids.

Especially East Coast Latin folks.

And my cousin's friends looked like they could have started one of these musical groups.

These were the folks I looked up to growing up.

Cool clothes, Cutlass cars and crisp fades…

They even had the pretty girls.

In fact, the above seemed to be their main focus.

But basically nothing else going on.

Always just hanging out.

Always crackin’ jokes, snappin’ on each other (remember that word?).

Essentially, degenerates.

And I wanted to be just like them.

I wanted so badly to be part of the in crowd.

So…

That day, one dude sitting there starts telling a story.

We all knew it was gonna be some dumb joke, but so what.

We all lean in and listen.

He starts…

“You ever heard of the ultimate gay guy contest?” 

(He used more derogatory words, but hey… I’m trying to make a point here… not be offensive).

“Yeah, they hold it in the village every year.”

(That’s where all the gay folks in NYC were known to hang out at the time).

“Last year, dude made $1 million dollars.

All they do is guess the object…

But the twist is…

The object is shoved you know where.

The end usually comes down to him and this other guy.

It’s always one of these 2 that win every year.

Guess you just have to have lots of experience with this.

Anyways, he won because he guessed correctly when they put…

What’s that thing called?”

[Then he puts one fist over the other like he’s holding something and then does an aggressive up and down motion - like unclogging a toilet]...

Immediately, I yell out…

 “A plunger!”

The guy telling the joke looks at me and says…

“Ah!  You got it!  I guess you’ve played this game before.”

Everyone around laughs.

I turned bright red.

So embarrassed!

Anyways, what’s the point?

The point is…

I want you to think about WHY that joke was effective.

If you agree it was, what made it “funny?”

Hint: It wasn’t because I played the game before.

If you can understand that then you understand the power of indirect response.

If you don’t understand it then…

That’s exactly the type of stuff I’m going to be teaching about.

It is one of the MOST effective conversion marketing and sales tools ever.

Not only that, but…

Because of compliance issues, regulations and the general markets perception that everything’s been said or done before…

It makes this work even better.

You want in on deets?

Reply back to this email, or…

→ Leave a comment here

If you’re interested.

I’m giving a special deal to those that do this on or BEFORE September 3, 2024.

This has easily made me more money than anything else I’ve learned.

And you can use it in so many different settings.

Paid ads.

Social Posts.

Emails.

Sales Conversations.

Powerful stuff, for sure.

If you want deets…

Lemme know.

In your corner!

Los “Indirect Response Master” Rosario