He might be asset rich but smarts poor (Why he has a ghost townđź‘»)

Oct 02, 2024 5:04 pm

Hi


So, yesterday I told you about how I p*ssed off a potential prospect….


But also dodged a bullet.


Here’s the continuation…


So, after talking about his resources, what I do, and still thinking through how I might help him…


I start researching.


Checking out his stuff.


The guy has around 600 videos.


Does lives every week.


The most popular one is 2 years old.


Less than 60 people have seen it.


Look…


I get that views ain’t cash, but seriously…


Why bother making videos if no one is gonna see them?


Isn’t that the point?


It’s public facing content, there for people to discover....


Lead gen, right?


But, the way he titles the vids....


"The [First Name] [Last Name] Show - 9/1/24"


With NO description….


No thumbnail….


Who’s gonna trip over that?


Ok, look… assuming you do find it, without a description that tells you what the darn show is about…


What's the enticement to click on one of these generic mystery videos?


My thought: This is why no one is watching these in the first place.


He’s putting in all this work, but not leveraging any of it properly.


Maybe the guy is a bazillionaire?


I dunno…


But don’t wealthy people value leverage?


Don’t they value assets that work for them?


I mean he's literally selling this idea with his book.


That’s my thinking.


So I say as much in a message to him.


Would you like to read that message?


I plan to share tomorrow.


Make sure you open tomorrow’s email, too.


Ok, so before I sign off…


Obviously things didn’t go to plan, but sadly…


It could have been so productive, potentially.


The guy clearly wants leads, otherwise he wouldn’t bother making these videos.


He has a list in the 10k+ range…


He’s selling a big ticket thing…


While he does the phone sales thing...


My help would get him sales he’s not making on the phone (potentially, of course)...


But, alas…


Either the message I sent him...


Or, the follow up, triggered a lot of cognitive dissonance.


You'll see what I mean. 


Because, clearly…


We couldn’t make a deal.


But still…


The lesson is important for what we’re ultimately gonna get into and that’s...


NANO VIRAL TWEAKS.


I want to show you the way we use content that’s ALREADY there to get the algorithm to do your traffic bidding for you.


I’ll have more in store for you, tomorrow.


By the way, by show of replies…(those who already replied no worries you're good)...


I’m doing an early bird reduced priced launch of this training.


It's gonna show you how to squeeze traffic out of already made content…


Or, how to create new content that gets you traffic, easily.


Get more eyeballs, organically, at zero cost… just a few tweaks.


You interested?


Reply back.


In your corner


Carlos “creating cognitive dissonance” Rosario

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