Do you ever get FRUSTRATED about not being able to sell stuff?

You spend countless hours on the product, on promotions and marketing, and then... crickets -- you don't get any sales.

It doesn't matter whether it's an info product, a dropshipping store or even something free like an offline social event.

For example, I spent months and hundreds of dollars on building a dropshipping store for watches back in 2017. Did it succeed? Of course not! I should've started with a couple watches and roughly a week of setup time, so that I could try many different things if the first attempt doesn't work out.

But it's not just me, this happens to the best of us.

Ramit Sethi, one of the best known investing guys in America, offered a free personal finance class to his friends back in college. He told them about it, they said they'll come... and then they didn't.

Skinny Ramit was alone in an empty conference room -- even though the event was free. Which means he failed to sell his friends on attending.

So what do you think the reasons could be for my failure, Ramit's failure, or any other failure to sell something?

The wrong astrology sign? Rainy weather? The stock market? People not realizing how good your product is? Gas prices in the Middle East? Or the good old 'bad luck'?

Obviously you already know none of these things is the answer.

It's actually one of the following:

• bad product
• wrong audience
• or bad marketing

Yes, it's as simple as that. If you can't sell something, at least one of these 3 things is the problem.

To sell anything, you need at least 2 of the 3 to be decently good. If you have all 3 -- which is the ideal situation -- you can get rich easily. If you have 2, you can still make it work, and try to get the 3rd in the meantime.

For example, you can sell a good product to the right audience even with really bad marketing. You can also sell a mediocre or even a bad product if you have the right audience and great marketing.

But you don't want to knowingly sell a bad product, it's not right morally and ethically.

So next week we'll talk about how to be sure you have a product people will actually buy before you go all-in and spending too much time on it. (This is also called 'validating the idea' or 'having product-market fit'.)

In fact, you'll learn how to nail all 3 aspects -- product, target audience & marketing. Stay tuned...

See you around,

Filip