The subject line says it all, --

never sell crap!

Simply don't sell anything that's pure crap -- whether products or services.

"What do you mean by 'crap', Filip?"

Either terrible products that you shouldn't be selling at any price OR possibly decent products that are terribly overpriced.

Example of a terrible product: A 'natural cure' you know it's not working.

Example of a terribly overpriced product: Selling a gadget, that costs you $5, for $300 -- unless it's some kind of a miracle product.

This is especially true for stuff that impacts people's health and finances. Of course, you should never lie while selling a product, but this rule is even more important when it comes to other people's money and health.

The worst thing you can do as a sales person or an advertising person is to sell people an overpriced fake cure. Some people, sadly, are still doing this...

Imagine someone selling a $150 fake pain cure to naive grandmas. You don't want to be like that.

The 'overpriced rule' can be ignored for luxury products, because their main appeal is how expensive -- and exclusive -- they are. By definition, luxury products are overpriced.

Why am I telling you not to sell crap?

There are multiple reasons:

1. Ethics. It's ethically wrong to sell a product you know is terrible.

2. Success. You won't believe your own words when selling a terrible product. Potential buyers will sense this and not buy. You can do a much better job selling when you believe how great the product is.

3. Reputation. Do you even want to be associated with crappy products? Do you want to be compared to sleazy used-cars salesmen?

What can you do if you're currently selling a crappy product?

That depends on whose product is it.

If you're selling it on your own -- whether as a manufacturer, dropshipper or something else -- just stop doing it !

Either improve your product or find something else to sell. Don't cheat your way to success because you'll get burned when you least expect it.

If you work for someone else -- as a marketer, salesperson, copywriter, etc -- then it's more complicated to decide what to do.

If you're successful in your field and speaking up won't cause a huge problem, take your concerns to the company's management. Alternatively, consider taking your talents to another company which sells a great product you believe in.

This is much harder to do when you're a beginner or don't have many other options -- which means your financial future will be compromised if you leave your job overnight.

Then you should give your best to improve your skills and thus increase your pool of options. When you find something better, then it's safe to leave your current job where you're selling crappy stuff.

That's been it for this week's edition -- I know you're gonna make the right decision if it ever comes to it!

See you around,

Filip

P. S. Here's another pile of crap in a wheelbarrow just to remind you not to sell crappy products: