👇🏻 This is my YouTube channel's biggest weakness. Can you spot it?

The biggest problem my YouTube channel has is that the views are wildly inconsistent. I may get 3 million views on one video, but then 20k on the next three, then 700k again.

I was torn on whether I wanted to share all this here, but I want to come clean, despite many saying I have a "successful YouTube channel", I don't feel like it. I feel like I am able to make videos that sometimes go big.

And this is what I'm setting out to change: this is my goal right now.

Make interesting videos that I'm proud of and that perform, consistently.

So I sat down and I did an exercise:

I took all of my most successful videos and I listed on a piece of paper why I think they succeeded. What made them stand out?

And the results were eyeopening. It's almost like I always knew this and everyone is talking about it, but it was revealed to me as if it was the first time.

It's 📦 Packaging.

I noticed that on basically all my videos I am delivering interesting analysis, interesting insights, but the thing that sets the ones that succeeded apart is the packaging. How they are presented to you.

It's taking an often complex concept that I explain in a video and simplifying it down to something relatable and immediate.

This video covers everything from keyboard hitboxes to button UX feedback, to mouse cursors, but it was called 10 unique facts about everyday tech, no one would have watched it.

I realized how I am bringing interesting viewpoints and actual content, the real meat of a video, but on packaging ..I'm a hit and miss.

So here's the plan.

1. Refocus where I'm spending my time

Up until now most of my actual time in hours was spent on editing the video, which I enjoy for the creative bits, but most of the time it's dragging boxes on a timeline.

So, I took some time to find a great editor that can take that initial creative vision and direction and execute it, freeing up my time for what's most important.

Before, I was spending 60% of my YouTube time editing. Now it's down to 20%, and in that 20% I focus on trying new things and the highly creative parts

2. Craft time

My video writing process was a messy blob or random activities that eventually got to a script.

Now, I structured it with a focus on packaging.

I now spend most of my video writing time in what I call "craft time" where my only goal is to structure the key points of a video and most importantly define:

- The key question I am answering in the video to the viewer

- What makes it relateable at a glance (e.g. "This is a LIE" pointing to the keyboard in the video above is related to your phone's keyboard, which you use everyday)

- Defining title, thumbnail and intro beforehand

3. Repackaging Day

There are videos I made I'm really proud of and that have a lot to say, but their performance was ..underwhelming.

So I started running "Repackaging Day", where I take an entire day to repackage old videos that I know have potential.

Here's an example of what I worked on in the last repackaging day:

Notice how the new version is much less complex and more relateable to something we all do constantly

📱 Cool Product Spotlight

This time it's about software, and it's the piece of software I recommend the most to anyone (that has a Mac): Raycast!

I have partnered with them on this video as well, but i've been using it for over a year and I replaced 7 different apps with it. It's a replacement for Spotlight that's 100x more powerful. Here's what I use it for:

• Snapping windows to left or right on the screen
• Setting pomodoro timers
• Counting words for my scripts with the extension
• Controlling my music on Spotify
• Launch apps (duh)
• Quick chats with GPT4-turbo

It's also completely free, with premium AI features. You can grab it here

📓 Learn how I make my videos

"How do you actually make your videos" is the question I get asked the most.

Well, the answer to this is coming very soon in a really unique way. If you want to learn how to make videos like mine, you can sign up to the waitlist here

🎬 New Videos

The Most Dangerous and Intrusive App ..That EVERYONE LOVES

🔗 Links

• YouTube Channel
• Learn how I make my videos
• Follow me on Instagram
• Send me an email
• Connect on LinkedIn

See you in the next one!

- Enrico