This is the first email I send you in 10 months. I have a good reason for that.

I spent all this time buidingthe biggest thing I've ever worked on

1. The stupid decision: Trying to beat Adobe

For the longest time I've edited my videos, did all the animations, all the editing for my YouTube channel myself. But as the work increased I started working with editors to give me a hand (shoutout to Edo and Fabri).

But something weird happened: I hated it.

Not because they weren't good editors or motion designers (they are), but because trying to convey my creative taste and my creative ideas to them was downright impossible.

Introducing my arch enemy: Frame.io

This is the industry standard tool for collaborating on video. video on the left and a chatbox on the right.

And I fucking hated it.

I dreaded the moment I needed to review a draft of a video or send notes for how to edit to the editors.

I found myself having to type huge walls of text trying to explain complex creative ideas in text, without the ability to add references or sharing anything.

This is not how creativity works.

Then I learned that Frame.io was bought by Adobe in 2021 for 1.5BILLION $. And that basically all the other competitors in the space have the exact same design.

That's when I realized I was onto something.

I decided then, I was going to build the best video collaboration tool I've ever used, built for how creativity actually works.

2. Building Flask

I found myseld in quite in a unique position. I had:

• A problem worth solving
• Technical skills
• Design skills
• A bit of distribution (YouTube channel, this email, etc..)

So I decided to not try to raise money, or hire people, but just build.

I locked in after doing user research with dozen of creatives, in April I wrote the first line of code for Flask

The last 6 months have been probably the most intense (work-wise) of my life. I spent days coding and designing.

I tried different designs, saw them fail. Tried again.

I did a beta soft launch in June to get some users and iterate.

The app was too complicated, but some users stuck despite the problems, I knew I was on to something.

Building video apps is extremely complex: and Flask is no exception. You need a video player that needs to support both uploaded videos (up to 30GB) but also YouTube videos, all of that linked to a collapsible canvas that needs to run smoothly at 60FPS where you need to record the user's screen and camera, process them quickly and integrate LLMs so compile the insights of those recordings. All that with multiplayer, permissions, team management and custom tagging.

As I write this I'm kind of exhausted. But also proud.

These last weeks I've been using Flask to work with my editors and for the first time, I realized I did it.

Going back to old tools like Frame.io felt like something I would never do as a user.

Flask is just better. It might not have all the features, but it's just better.

3. Next Wednesday, I'll need your help.

Flask is out, it's released.

Users are using it, you can pay for the Pro version.

It's not a beta, it's out.

But to bring Flask out into the world for real, there's one last thing to do, which could mean the difference between success and failure,

Launching on ProductHunt: the biggest platform for launching new products.

It's simple

the top 5 products with the most upvotes on launch day get actually noticed. Everything else remains irrelevant.

And the first few hours of upvotes are what makes the difference

And this is where I'll be asking for your help.

I will launch Flask on Product Hunt on Wednesday, October 15th at 12AM PT (9AM CEST)

I will send you an email here at the time of launch. Just logging in with your ProductHunt and:

1. Upvoting Flask
2. Leaving a review (hopefully positive, you can use and try the product already, so it can be a true honest review)

Will mean the world to me 🌍

Especially if you do it as soon as you see the email and in the first few hours (because of how the ProductHunt algorithm works)

You don't have a ProductHunt account?

ProductHunt invalidates all upvotes and reviews of people that sign up on the day of the launch just to upvote you.

So if you don't have a ProductHunt account I ask you to please sign up today (ahead of the launch). It takes 50 seconds (I timed it) and upvote a few products.

I thank you in advance.

In the meantime, what you can do is simply check out Flask (launch video below)

Check out Flask

Having a community of people that follow what I do is not something I take for granted.

I thank you in advance ❤️

See you in the next one!

- Enrico