Hello Lovely New Coach & Consultant,

How are you doing?

Recently I discussed in the newsletter how to sell with integrity. I shared that there was preparation to get yourself ready to sell.

There is a lot of information out there about marketing and content creation.

Things like:

• How to create a viral social media post
• How to write to call to actions that convert protects into clients
• How to write sales copy to sell your high-ticket programmes
• How to use LinkedIn to create a six figure business

There's something vital that all of those offers in the market place are missing.

What are they missing?

You need need the following 3 things to be in place before you write copy or look to market your ideal client:

✅ You need to be clear on what your ideal client needs to hear - What I mean by this is you need write in way that your ideal client understands, can relate too and knows that you have an intimate understanding of their problem.

✅ You need to speak with you ideal clients - The best way to find out how your ideal client feels about their problem is talk to them in a new pressure conversation. Invite them to quick call for market research or if you have an offer that is of service to them share it with them and ask for feedback.

✅ You need to test and analyze how your copy is being received - What I mean by this is that it is help to check how much engagement your post is getting. However this is not the only metric you should use!

So in the beginning when I was newer to coaching I struggled with all of the below when writing marketing material.

I felt like.......

"I'm not sure how to speak like my client, or know where they hang out or what they like outside of work?"

"How to write and share stories about my personal experience was a struggle in the beginning!".

"How do I know if my marketing copy is speaking to my potential ideal client?"

I realised that over time that marketing is not an exact science and you need apply your testing mindset to it. Yes, there are some good tips and structures out there that you can put your own spin on. However ultimately you will need to test, tweak and iterate.

And a final word on marketing. Marketing can work in mysterious ways........

What do I mean by that? You may feel that there is no point to posting because you're not getting much traction. Here's when I say you need to be consistent and patience. It takes a long time to build trust and understanding between you and your ideal client. Sometimes unexpectedly potential clients contact you about a post which had low tracktion, but really spoke to them!

We will be starting the Senior Professional new coach and consultant creator cohort the week of the 16th May. If you'd like to join us please reach out to me by 10th May.

And finally, the last Zoom Live Session will be on 13th May at 2pm and the final Zoom recorded will be shared on 14th May in the early afternoon.

I hope you have a great day ahead.

Warm Regards,

Ekua 💛

P.S.: Hit reply and let me know if this resonates, what's 1 thing you're going to do today to understand how your marketing is landing with your potential ideal clients?