Are you a target?
Mar 21, 2023 8:18 pm
No, I'm no relationship expert now.
But there are actually things you can bring from that table when searching for clients.
It's easy to fall into the trap of treating potential clients like targets.
We get so focused on hitting our sales goals that we forget the most important thing - they're people who have needs too.
It's time to shift our perspective and start treating potential clients like individuals with unique needs.
Here are some tips to help you build a better relationship with potential clients:
Listen first: Instead of launching into a sales pitch, listen to their needs and concerns. This shows that you value their opinions and are genuinely interested in helping them.
Offer value: Don't just talk about what you can do for them. Offer valuable information, insights, and resources that can help them solve their problems.
Be honest: Don't oversell or make promises you can't keep. Honesty builds trust and credibility.
Be patient: Building relationships takes time. Don't rush the process, or you risk coming off as pushy or insincere.
Remember, potential clients are not just a means to earn. They're real people with real problems, and our job is to help them solve those problems.
By treating them with respect and not the usual hit and run, we can build better relationships that lead to even better and longer contracts.
Hope these tips help!
Stay Swag,
Demmy
P.S: A free 7-day email course: for 7 preselected days, you get a kickstarter. Complete access to the lessons from experimenting with my personal brand and the agency. The pitfalls I made and how you can avoid them too!
More details in the next email.