Everyone talks about AI. Everyone talks about automation. But very few people are talking about the biggest change affecting UK marketers this year: the UK’s updated data protection rules are now live. Many businesses still think GDPR hasn’t changed....
How Often Should I Buy a New Marketing List? One of the most common questions we get asked at Data Bubble is how often to buy a marketing list. It sounds like it should have a simple answer, but it genuinely depends on several factors: how actively y...
Why Using an Independent Data Broker Gets You a Better List If you are buying marketing data in the UK, the supplier you choose matters more than most people realise. Working with an independent data broker UK businesses can actually rely on — rather...
Five Signs You’ve Bought a Bad Marketing List Most businesses only spot bad marketing list signs after the damage is already done — the campaign has gone out, the budget has been spent, and the results are nowhere near what you expected. A poor-quali...
How Do I Know Which Contacts to Target from Bought Marketing Data? You have just bought a marketing list. It has thousands of records sitting in a spreadsheet, and now comes the question that trips up most businesses: which contacts to target from ma...
What Do I Actually Do With a Marketing List Once I’ve Got It? So you’ve bought a marketing list. It’s landed in your inbox as a spreadsheet and you’re staring at a few thousand rows of names, job titles, phone numbers and email addresses. Knowing wha...
How Many Leads Can I Realistically Expect from a Marketing List? If you’re buying a marketing list for the first time — or trying to justify the spend to someone else in the business — the question you want answered is simple: how many leads can I ac...
Why Being GDPR Compliant Isn’t Just a Legal Thing Most businesses treat GDPR compliant marketing UK-wide as a legal obligation — something to manage so you avoid ICO fines and steer clear of investigations. That is fair enough. The consequences of ge...
Email, Phone or Direct Mail — Which Channel Works Best With a Marketing List? You’ve invested in a quality email phone direct mail marketing list. Now comes the decision that most businesses rush — which channel do you actually use to reach those con...
B2B vs B2C Marketing Lists — What’s the Difference? If you are buying a marketing list for the first time — or reviewing your current data supplier — understanding the difference between B2B vs B2C marketing lists is not optional. It is the starting...