Hey ,

I hope your New Year has kicked off on a good note!

Let me tell you a little story about something I’ve been reflecting on as 2025 begins.

A few years ago, I used to approach my goals like I was filling out a checklist: pray more, save money, work harder. It was a rinse-and-repeat cycle every year, and by March, the energy died.

Sound familiar?

But then something changed. In 2021, instead of focusing on just ticking boxes, I asked myself a different question: “Why do I want these things?”

That year, I realized it wasn’t about the goals—it was about the intentions behind them. I didn’t just want to pray more; I wanted to hear from God more. I didn’t just want to save money; I wanted to create opportunities for myself.

When I reframed my goals into meaningful intentions, everything shifted.

Now, as 2025 begins, I’m reminding myself of that same lesson.

For me, this year is about thriving in every area—leading and living with purpose, growing IMAGEN Agency with my partner, and staying grounded no matter how chaotic life gets.

For you, I want to leave you with three simple but powerful questions:

1. What’s one thing you want to let go of this year?
2. What’s one thing you want to embrace this year?
3. What’s your intention behind your biggest goal for 2025?

Take some time to sit with those questions. I promise, clarity will come.

Oh, and speaking of thriving—The Thrive Newsletter is here to stay! Every week, I’ll be sharing life lessons, personal reflections, and a little bit of gist about what’s happening in my world.

If you ever have thoughts, ideas, or even random musings, just hit reply—I’d love to hear from you.

Here’s to thriving together in 2025.

With intention,

Oluwadarasimi

PS: Let me know—what’s your biggest intention for this year? I’m rooting for you!