FREE Tool: MissingTopics | How to use it

Hey,I just wanted to give people the heads up that I've released a free tool over at is a content optimization tool.- It works best with blog posts/articles. - Uses an NLP pipeline to identify possible topics and kno...

Read More
Sep 12, 2021
Information Gain for Dummies

A new "buzzword" on the block is 'information gain .'What this means in the real world is adding value, which isn't something new at all.The difference, however, is how we're now talking about it in the industry.People are starting to understand...

Read More
Jul 14, 2021
Topics vs. Keywords

One thing that will improve your SEO results is understanding that topics and keywords are not the same.Your content can include hundreds of keywords and only a handful of topics.When you write about those topics, you create those keywords.Let that s...

Read More
Jun 30, 2021
The Click, the User and the RankBrain

Hey ,I can't believe it has been 2 weeks since our last newsletter. Is this too long between releases? You'll have to let me know.So a friend mentioned RankBrain the other day during one of our SEO conversations...Of course, this meant I started...

Read More
Jun 16, 2021
The Tieback Technique

Hey ,One of my favorite techniques that I use is something I call the tieback technique.It is a really effective method for boosting the relevance of your article in the eyes of the search engines, especially on list posts.By now you might know that...

Read More
Jun 02, 2021