Hi there,

The new trend in effective lead generation is SHORT. And I do mean short - like one page. 18 months ago digital marketers were offering a series of 4 hour long videos as lead gen. But guess what? Prospects didn't consume all of it. Lost interest.

There's a pretty cool nerdy reason why this is so. No one is going to listen to you for 4 hours unless they develop a very high know/like/trust factor, and listening to a talking head for 4 videos doesn't cut it. It's not entertaining and interesting enough.

Truth is, you can do lead gen with a 15 second video or a one page piece. And that's exactly what my friend Ellen Finkelstein will show you in her new 5 day challenge. It will walk you through creating a one page lead gen. This is a low-cost 5 day challenge, and that link is my affiliate link.

When you get this freebie exactly right, your ideal ustomers will be attracted to what you have to offer and they’ll give you their name and email to get it.

They know what they want – when you make the right offer, they know YOU can give it to them.

Ellen has grown her two lists to over 20,000 by creating valuable, irresistible freebies.

In this 5-day challenge you will benefit by:

• Deciding on the content based on the problem of your target market
• Create and name it
• Format it using a template Ellen provides
• Write the opt-in page
• Create the delivery and follow-up mechanism

At the end of this 5-day challenge, you’ll walk away with a freebie that will be uniquely yours. One that shows your potential subscribers and customers why you are important, relevant, and valuable to their needs.

I'm happy to help promote Ellen's 5 day challenge because it makes sense to me to keep your lead gen focused and effective and short. Lots shorter than what we use to do in digital marketing.

You can check it out here.

To your sweet success,

Sue Painter