Hi ,

Over the years I've been working with business owners I've often gotten the question, "How do you find your one passionate thing to do?" There's an energetic disconnect in that question, though. Why? Almost every single entrepreneur I've ever known has a list of half a dozen things she is interested in doing. If you look at her bio on Linked In or Facebook she will have something like "coach/author/speaker/podcaster." Or "nutritionist/wellness consultant/weight loss coach."

See the disconnect? If you are a hyphenate you will NEVER have one single "it" thing. When someone asks me this question I know that person has trouble with perfection - she wants to develop a business without making a mistake. But that's not how business works. All business is an experiment. Life is an experiment! This is no "perfection" that lasts throughout one's life.

Here's a question about finding "it" that I got back a few years ago, for real. "I Need Help!!! Really struggling with targeting my TRUE passion and niche. I love what I do but not totally passionate (about it any longer). Not sure how I should proceed. I've gotten great ideas from others but still have not found "IT"... I read many articles with tips to find your passion: Re-visit childhood, unique strengths, values, personality tests etc... One article that caught my attention was to re-visit my SUFFERINGS to find my passion. Has anyone found their passion in this manner??? Or any other advice You could offer."

This person has been told by someone that she shouldn't make a move in her business without knowing the "it." But the truth is, we find "it" only by taking action - by experimenting.

Here was my answer to her back then. "I suspect that you'll find "it" by picking a direction that seems attractive to you, and letting yourself develop there for a while. You'll begin to get a feel for how to make it more specifically yours and that will become the "it" - or, after a time, you'll realize that you need to go in a different direction. One thing to realize is that many entrepreneurial types have no "it" that lasts forever and ever. We are good at several things and sometimes we are equally interested in several things. If you wait for one to speak to you more than the other you freeze yourself into not moving forward. My suggestion for you is to go where you are most drawn currently and let it have time to develop. As for the idea of re-visiting sufferings to find your passion - this has been true since before Biblical times. Many healers and others have developed a great passion for doing one thing that developed from either something they suffered or something someone close to them suffered. You see that quite often if you look around. So yes, that is a viable idea."

If you need help sorting out your next step we can do a single hour together. I'll listen and make suggestions. You'll gain some clarity and your next step forward. You can go to this link to set up a One and Done hour with me. Today or tomorrow you can use the coupon code FINDIT to take $100 off, too. That's today, April 5th and tomorrow, April 6th only. We'll find your next step and how to get starting with it.

There's no "it" for all of life and business, but there is an "it" for right now.

To your sweet success,

Sue Painter