Hi ,

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Let's Talk Content Ideas

Which social media accounts do you use most often? I advise picking one main social platform that is where you know your best customers are active, and if you have mastered creating content consistently on it, and are getting results, then you can start working with a second platform.

I do not recommend trying to be everywhere at once, because it will consume you (unless you have someone doing it for you).

Whatever social media you are on, it's up to you to create content that is engaging and shows that you know your stuff. I think sometimes we all hit a wall about "what to post." So I'm happy to share this content creation framework with you, which I heard about when I was listening to author Melanie Deziel, who wrote the book The Content Fuel Framework.

Melanie breaks her framework into two main parts, focuses and formats. You can pick one from column A and one from column B, and that will give you endless ideas for creating content as well as how to format the content. You can use this to help you get unstuck. You can also use it to help you narrow down what you want to do most (and what is most effective) on your social accounts.

So here's Column A (Focuses):

1. People
2. Basics
3. Details
4. History
5. Processes
6. Curation
7. Data
8. Product
9. Examples
10. Opinions

And here's Column B (Formats):

1. Writing
2. Infographic
3. Audio
4. Video
5. Live video
6. Image gallery
7. Timeline
8. Quiz
9. Tool
10. Map

Pick one from each column and see what idea that sparks for you. As an example, this email is a Process Focus (how to do something) and a Writing Format (an email). But it's also an Example Focus and a Writing Format because of this example I am giving. Got it?

So start with a format first. What format do you want to use once a week? Let's say you want to do an Infographic every single week. You could make an infographic that talked about a person, a basic of your business, the details of what you do, history about a topic related to your business, share a process, curate a piece of content from someone else, show data on your infographic, create a mini-product on your infographic, gives examples of something, or express your opinion. This should give you plenty of ideas for what your infographic might be about - something that supports your customers and engages them.

Melanie also points out that you can create a larger impact with your social media content when you pay attention to the timing of when you post, you get it in front of the right demographic (your ideal customers), you mention location if it's a local business or an upcoming event, and if you put additional resources to the content (like budgeting ad spend on Facebook).

So if you are wondering about how to complete your social media planning calendar for the first quarter (or the first month) of 2021, maybe try out this method of generating ideas. It will definitely give you variety! It will also help you find out what you like most to do, and what your audience responds to the most.

To your sweet success,

Sue Painter

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