Your book will probably lose money. Write it anyway.

Apr 12, 2026 9:46 pm

COACHILLY MAG
THE COACHILLY DISPATCH

Hey Coach,

THIS WEEK

Most bestselling coaching authors still fail. Here is what actually turns a book into business.

Here is an uncomfortable number: the average self-published book earns its author about 6,080 dollars in total. Traditional publishing is not much kinder for most coaches.

So why do coaches keep writing books? Because the coaches who do it right are not chasing royalties. They are building businesses.

Our new pillar guide breaks down what separates the two:

1. The five business outcomes a book should deliver (hint: sales is the smallest one).

2. Three publishing paths compared honestly: self-pub, hybrid, traditional.

3. The five things that make a coaching book actually work for your practice.

READ THE FULL GUIDE →


THE SPARK

Would you write a book if you knew it would not sell?

Here is the thing most coaching authors do not admit: the book itself rarely makes money. What it does is bring better clients, higher fees, bigger stages, and credibility money cannot buy.

If you knew your book would earn zero in royalties but bring you five dream clients, would you still write it? What is your main goal with your book?

JOIN THE CONVERSATION →


R.U. KITTENME SAYS...

R.U. Kittenme AI bot screenshot

We asked the Coachilly community AI bot: "Will my book actually make me rich?"

"Most authors make enough to buy a pizza. Want me to roast your book title ideas for better ones?"

— R.U. Kittenme, Coachilly Community AI Bot

She is not wrong. Try R.U. Kittenme yourself.


PUBLISHING SPOTLIGHT

Already published your book? Here is the other reason most coaching books underperform: not enough reviews. Amazon's algorithm hides books with fewer than 50. Readers skip past books with fewer than 25. Fixing that is faster and cheaper than you would think.

We help you climb to 100 reviews

BOOST YOUR BOOK VISIBILITY →

Verified review services provided by our publishing VAS partner.


P.S. We are working on something special with our publishing partner. If you have been thinking about writing a book, stay tuned for upcoming events!

Keep building,
COACHILLY MAG

COACHILLY MAG

Straight talk for coaches who want to build a real business.

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