One honest read on what is actually working in coaching, and one thing worth applying this week. For coaches who want results, not hype.
Hey Coach,
There's a question your clients ask you every few weeks, or a theme that keeps recurring. You've encountered it so many times that you've detected a pattern.
That pattern, topic, or set of insights is great material for an article. Most coaches never write these things down, so they only ever help the one person in your coaching session.
THIS WEEK
We're opening THE COACH POV to more coaches. It's the section of COACHILLY MAG where working coaches share what they've learned from real practice.
You write one strong article. We put it in front of coaches you'd struggle to reach on your own: our site had more than 90,000 pageviews in September, nearly 1,000 coaches read this newsletter, and every Coach POV gets its own social campaign on LinkedIn, X and Instagram with your name on it.
Good pieces travel further. When Debra Maldonado of CreativeMind University wrote "4 Mindset Shifts Every Coach Needs to Build a Full Practice," CoachVantage reposted it to their followers, credited to her. Your author bio also links back to your site, which helps people find you in search long after a post would have scrolled away.
WHAT'S WORKING - FROM THE FIELD
Debra's article works for three reasons you can copy:
It's written for one reader: a coach whose practice isn't full yet. It gives four specific shifts, each with an example from her own work. And it teaches without selling. A reader who never joins her program still leaves with something useful.
That last point is the test we use for every Coach POV. If someone never hires you after reading your article, did they still get real value?
To start, pick the question or pattern from the top of this email. Write down the answer you give in sessions, add one real example (anonymized), and send us a short pitch. We'll help with the rest, from the headline to the SEO.
THE COACH POV is a benefit of Coachilly Community membership. Insider members ($1 a month, billed annually) can publish one article a year, and Executive members ($5 a month, billed annually) can publish every quarter. Join the Coachilly Community to get started.
QUOTE OF THE WEEK
"Your outer results are a direct reflection of your inner mind." Debra Maldonado, CreativeMind University
It's the line that opens her article, and the one CoachVantage chose when they shared it.
The world needs you,
COACHILLY MAG
P.S. Reply to this email with your topic idea, even if it's one sentence. We read every reply.
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