When Crisis Strikes at a Yacht Show: How Structure Prevented Chaos
Sep 05, 2025 6:46 am
Hello,
I want to share a 2023 story which demonstrates how structured communication protects relationships and reputations beyond saving time.
The Crisis: Engine Failure During a Major Yacht Show
The situation unfolds in July 2023 when our Yacht Manager presents a 50-meter yacht at a leading yacht show. The yacht experiences a major transmission issue. The owner requires ongoing information from London while the yacht manager conducts operations from Monaco and the captain handles the current emergency on board and potential buyers explore the yacht.
The emergency situation contains multiple stakeholders who need to be managed properly. Communication shall be fast and accurate. The situation would normally result in disorder when there is no established organization.
- The captain sends urgent technical updates to everyone
- The yacht manager asks about warranty details and pricing information.
- The owner requires immediate answers about the total budget costs.
- The yacht exhibition continues to run its course while the main focus remains on external appearances.
The Solution: The Activity Tracking Weekly Review
Our team established a new communication framework which helped us avoid making panic phone calls and transmitting uncoordinated emails. Here's the actual email template that kept everyone aligned during the crisis:
Why This Structure Works Under Pressure:
- Clear Ownership: Every stakeholder maintains complete knowledge about their assigned responsibilities and their specific work domain.
- Action-Oriented: Every item has a defined next step, not just status updates
- Coverage: The analysis includes all relevant elements which span from financial operations to technical problems and schedule delays.
- Professional Documentation: Creates a paper trail for insurance and warranty claims
The Result: Crisis Managed, Relationships Preserved
The Result: Fast Recovery Through Coordinated Response
The yacht show was not a success but we sold the yacht.
- The yacht show was lost due to the extent of the damage, but the repair process moved swiftly
- The owner set particular budget limits together with precise project completion deadlines.
- The yacht manager kept all insurance claim records in correct order.
- The captain could focus on technical solutions, not communication management
The team managed to finish the repair work at record speed through their complete coordination efforts.
Beyond Crisis Management: Everyday Excellence
Our emergency communication framework became the fundamental system for all future client communication across different assets. The same organizational system operates throughout all maintenance activities including regular upkeep and charter preparations and major refits to prevent any tasks from being missed.
The Yacht.Report Connection
This experience showed us that Yacht.Report functions as more than just a payment platform. A treasury management system requires information flow management above cash flow management. The stakeholders will decide faster and maintain professional relationships through their shared structured framework which functions effectively during demanding times.
Looking Ahead: Monaco Yacht Show 2025
At MYS2025 I will show real-world examples of crisis communication frameworks which demonstrate how organized information systems enable yachts to move from emergency response to planned operations.
A Personal Note
The best systems aren't tested in calm waters, they're proven in storms. The outcome of professional crisis management or destructive chaos depends on effective communication during critical technical problem-solving situations.
Warm regards,
Charles Berthillon
Founder, CB&CØ
Book Reach out to me for operational communication needs!
PS: Structure isn't bureaucracy, it's professionalism under pressure. When everyone knows their role and the information flows clearly, even crises become manageable. See you in Monaco.