Greetings!

I just got back from a conference in Colorado Springs, CO, where I gave a presentation on one of my favorite topics - growing your business with content creation strategies.

Over the years, I've built my brand and presence on social media, particularly LinkedIn, by hosting Live shows and sharing original content.

When colleagues started asking me for help, I realized how much I enjoyed teaching others. And the idea for Black Dog Marketing Strategies was born.

So, if you want to build your or your business's visibility on LinkedIn, learn to create original content, and feel comfortable recording videos, I can help you with that, too.

🎯 If you're in Fairfield County, CT, please join me for LinkedIn Local Fairfield County Mix and Mingle in Darien on October 4th.

Tickets are $20

Space is limited, and tickets are already selling.

Learn more and get your tickets here.

🔐 Unlock Opportunities By Putting Your Email Address On LinkedIn

Want more people to contact you on LinkedIn? Make it EASY for them. Many people think that if someone wants to contact them, they’ll simply send an InMail.

Maybe they will; maybe they won’t.

Relying On InMail

When I was a recruiter, I spent hours on LinkedIn searching for candidates to fill open positions.

If I found a candidate who looked like they were perfect for our client’s job, I would send them an InMail and track down their email address just to make sure.

But, not if they were a “maybe.”

All premium accounts have a certain number of InMail. My recruiter account came with a lot of InMail, but I still didn’t want to waste them.

However, I almost always contacted people I considered a “maybe” if I found their email on their LinkedIn profile.

Because why not?

What To Include

Include a Call To Action, like contact me for [whatever] if you’re a business owner or openly job hunting.

Put a phrase like “always happy to connect with colleagues and clients” if conducting a confidential job search.

If that doesn’t work, create an innocuous phrase that works for your position and industry.

Maintain Your Privacy

Consider getting a new business or job search email address just for LinkedIn inquiries.

If you’re a job seeker, create a professional email address with your name or a variation of your name.

If you’re a business owner, purchase a domain and set up a business address yourname@yourbusiness.com to build trust with potential clients.

Whether you’re looking for a new job or new clients, make it easy for them to contact you by putting your email in your About section.

🎥 How To Become A More Confident Speaker

Join Shannon Daniels, Public Speaking / Communication Coach, SPEAC, and me to learn how to become a more confident speaker. Shannon will be sharing techniques to overcome fear and anxiety so you can unlock your potential and command a room.

🎬 Watch the LIVE Broadcast on LinkedIn and YouTube

📅 Thursday, Sept. 28th

⏰ 8 am PDT * 11 am EDT * 4 pm GMT

Join the broadcast on LinkedIn or Click here to watch the broadcast on YouTube

😉 Hope to see you next Wednesday at LinkedIn Local Fairfield County Mix and Mingle. Be sure to get your tickets today!

See you next time, until then . . .

Keep moving forward,

Annette

Annette Richmond, MA

Personal Brand Architect | LinkedIn Profiles and Training | Video Coaching | Content Creation Strategies | Speaker | Podcast Host

Featured by Monster, Vault, Business Insider, Forbes, The Chicago Tribune, The Huffington Post, The Wall Street Journal, Thrive Global, Medium, and Resumes For Dummies (2015 and 2019).