Hey Guys. Happy Holidays!

At Cardinal House we are excited to continue our story as we write it, building our business to a $100M brand.

This is our way of sharing with you that although most kids are annoying, dumb, and pursuing tik tok careers… We are not. 

Here’s what we got this WEEK:

• Tweets of the Week
• The Million Dollar Business strategy
• The New Year Goals
• Founders Thoughts

Tweets of the Week

The Million Dollar Business Strategy

The first question you are probably asking is why should we listen to a bunch of young entrepreneurs on Business Strategy. But hear us out…

We’ve spent the past year learning from very successful entrepreneurs, and crafting this strategy we’re going to present today.

This is our bread and butter for 2023. And it all revolves around one core goal - Grow a community.

People don’t quite understand what that means, so we’ll break it down.

NO it does not mean we’re starting some sort of degen cult.

Okay maybe a little bit.

We’re focused on growing an audience that supports our journey and finds value in the content and services we provide.

We know that creating content is the key to scaling our business. Being able to have superfans that support your every move is crucial to long term revenue.

How is this scalable? It allows you to pull from a larger audience of potential clients. It magnifies your reach which in turn increases your clientele and your ability to provide others value.

It allows us to have constant inbound leads for any products we launch. And we plan to test this starting with our Marketing Advisory Firm.

We’ve been employing our strategy over the last month of 2022.

Here are the results:

-One potential major client

-400k Twitter impressions

-300 Organic Twitter followers

And the best part about growing an audience is the snowball effect.

Think of rolling a snowball down a hill, and by the time it reaches the bottom it has become massive. Okay let’s all be honest we’ve tried this in real life and it NEVER WORKS … but you get what I’m saying.

An audience does all the marketing for you. They share your message, content, services, and products world wide. We believe that this will be the biggest opportunity to scale our business to $100M.

So yes, to sum it all up, we want to be influencers… Just like the dancing Tik Tok ones that young kids aspire to be.

What’s our get rich now plan? It seems that everyone wants to know how to get rich now. But very few people are willing to put in the work.

In order to have a successful business strategy, you need to have a long term vision and marketing plan. But BOTTOM LINE… You need money.

Yah we know. That was a captain obvious moment.

It’s crucial to establish revenue to pay your employees and yourselves. If you want to be successful, your core team needs to have a salary that supports them working full time.

So here’s our GET RICH now plan that will be paired with our long term strategy.

All of the jobs that fit into the get rich now playbook are extremely grindy tasks. The reason it’s so difficult is because very few people are willing to do tedious tasks over and over and over again.

But in 2023 we are going to attack these head on. Our goal is 30 daily cold outreach messages to businesses in the web3 space. 

Thirty is the bare minimum, but we aim to up the volume on that daily.

After the initial outreach, we begin to build a relationship. The best way to do that is to give free value.

For us it usually includes inviting them onto a twitter space with our audience.

Think of your grandmother giving you money or candy all of the time. It makes you love her, doesn’t it?

Send this to your Grandma, so she starts getting you NFTs or crypto from now on! 🤣

But back to business… These first impressions are crucial, so we build our foundation on that first call.

We then foster that relationship, with the goal of eventually turning these prospects into clients.

The success of this strategy is all based on the volume of your outreach.

More Outreach = More Sales 

Our goal is to meet and build relationships with quality businesses in the web3 world.

Those relationships will produce fruit, especially if we provide value first without expecting anything in return.

Let’s sum up our Business model in 2023:

1. Increase our Network Substantially through Outreach

2. Foster Quality Relationships

3. Sell Marketing Service

+

4. Create Content around Cardinal House to grow our community (Share OUR Journey to Building a $100M Brand)

The New Year Goals

Goal setting is so important for improvement…

No. Not the cringey goals that your mom posts on her Instagram account 🤣

Nowadays goal setting is often a watered down subject. People make their goals pipe dreams!

They don’t take advantage of using them as tools. By setting a real, measurable, progress tracking point along your journey, it allows you to test your business strategies, and make the tweaks necessary to hit your goals.

Our Goals are SHORT AND SWEET:

Quarter One 2023:

- $75k In Total Revenue as a Business

- 5k Twitter followers

These are two measurements that directly correlate with the success of our business plan. To test our ability to generate leads and sales we set a solid revenue goal.

In order to test our growth on the community side, we use twitter followers as the measurable metric. We are pouring a ton of time into growth on twitter, so it will put pressure on our content strategy to provide results.

2023 as WHOLE:

-$1M Annual Revenue

-$50k Twitter Followers

This is based on the snowball effect of the previous year of work. We believe this number is achievable!

Shoot for the STARS… that way maybe you’ll land on the tree tops or something.

I think that’s what they say!

Founders Thoughts

We let you virtually interview us, see what our daily work life is like, and take a peek into our personal life.

We take the best community questions from throughout the week and answer them here. Drop any questions for next week in Discord or Twitter DMs!

Let’s get into it.

Founder: Jojo Beale

Position: Head of Marketing

Q: What previous job experience do you have?

A: I had a few jobs or side hustles growing up. Washing cars, mowing lawns, landscaping, and more. I used this money to buy a car at 16 years old. I also worked as a receptionist temporarily at a Massage Institute.

Q: What is your greatest fear?

A: My greatest fear is living a life without purpose. Living a low impact life, and not achieving my full God given purpose that I was put here for. It drives me to be different, and stand out. I think everyone needs this purpose and drive!

Q: At your young age, what made you interested in finance and building wealth as it is not common?

A: I feel like people use being young as an excuse to not accomplish anything. I use being young as a driving factor to take risks. I have always been a deep thinker, and a risk taker. It’s always been in my blood to live a lifestyle less traveled. When I came across crypto, it seemed like the perfect medium to dig into. I fell in love with business, and it brought me to where I am today.

Q: What’s the craziest experience you ever had?

A: There are a few that come to mind. I moved across the country away from my family to live with my brother at 16 years old. It was a massive change, but was crucial in my development. I matured very quickly as I had to take care of myself. It was the biggest period of growth in my life, and the reason I feel like I have very different interests than most 18 year olds. I feel like a 25 year old stuck in an 18 year old body.

The end. See you next week for the mystery topic. Hopefully we’ve made $100M by then, so we can celebrate! But it might take us a few weeks, and if it does…

Peace ✌️