Welcome to exactly 50 subscribers who've joined since the last Looseleaf!

Each week I help founders & marketers spark their creativity by sharing a new product idea & marketing plan.

Today's product builds on mega-trends like remote work, privacy, and believe-it-or-not, the post office.

But first, I hope you're hungry because here's your weekly sampler with the best stuff from around the Internet:

1) A 2007 prediction about Facebook from Microsoft co-Founder Paul Allen.

• Favorite part: "Facebook will become the #1 social network worldwide, and the first to get 1 billion users...I hope that Facebook won’t be acquired. I hope it will go public and become the next major Internet company along with Google, Yahoo, Amazon and eBay."

2) Why biology & the social sciences aren't science, and what science really is, from yours truly.

3) Why numbers are more likely to begin in a 1 or 2, than an 8 or 9 and the effects on spotting financial fraud & voter fraud.

And two updates from me:

1) I joined a Ship 30 for 30 challenge. I'll be writing 30 short essays in 30 days on marketing, professional development, & product. In next week's newsletter I'll share my top essay of the week!

2) We designed a new BirdyBots home page! If you have any feedback on the new design, I'd love to hear them.

Product Idea: VirtualMail

Want to travel around the world but worried about where to send your mail? Or want to avoid Chicago's hefty vehicle fees but don't have an out-of-state friend? P.O. boxes are great, but usually don't count as a place of residence. And who trusts a website like PhysicalAddress.com?

Enter VirtualMail - a secure physical mailbox wherever you want, that does whatever you want with your mail. 100% secure. 100% private.

You can live & work remotely from anywhere but keep a physical address wherever you want. We send you pics of mail, & then either shred it or mail it to you, like your own personal assistant.

Here's how I'd launch:

Before doing anything, I'd pre-sell the idea to employees at remote-first companies like Zapier, Slack, Twitter, & Pinterest. When upfront capital is involved, you want to validate the idea as much as possible, if not with pre-sales, at least with a wait list. Once proven, I'd move to New Hampshire (which has some of the lowest fees for car registration, titling, etc) and create dozens of apt #s at my address. Eventually VirtualMail could offer a physical address anywhere in the world.

I see 3 ideal VirtualMail customers: remote workers, FIRE retirees, & anyone living in a state with high vehicle fees - i.e. Illinois, where VirtualMail arbitraging could save hundreds of dollars a year! To scale VirtualMail, I'd target the 1st 2 customer groups by behavior (websites they visit, newsletters they read - for example, Millennial Revolution, conferences they attend), & the 3rd segment by geography - Facebook ads & out-of-home advertising in neighborhoods likely to have people who care about saving money.

By the way, I tweeted about this & got a TON of positive feedback. Several people DMed me saying they'd be my first customers. One person said they use anytimemailbox.com but said it's not perfect. So...if you're looking for something to build, VirtualMail might be it!

That's all for this issue!

As always, respond with the biggest challenge you're facing & I'll try to help if I can.

Cheers,

Luke

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