Today's product idea is special, because it's one I'm actually building! Instead of how I WOULD launch & how I WOULD scale, keep reading for how I'm actually launching & scaling it!

Each week I help founders & marketers spark their creativity by sharing a new product idea & how I'd launch it.

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A few things from me:

Welcome to 18 new subscribers who joined this week!

The Gmail outage last week led to last week's newsletter bouncing for 25% of you. If you don't remember getting last week's issue, which covered JuniorCombine - the NFL Combine for youth, you can read it here.

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Now, onto this week's product idea: BirdyBots - easy Twitter automation for creators.

As I said at the top, BirdyBots is a product I'm actually building with Dominic Abela.

So, rather than talking how I WOULD scale or launch, you're getting an inside peak into how we're actually launching!

The value proposition:

• 90% of social media content effectively disappears after a day. No one ever sees it again. Creators who want to keep their audience engaged are caught in an endless daily cycle of "Create. Share. Create. Share."

• BirdyBots saves creators time by recycling the best of their old content again & again. We're like a personal assistant working in the background to continuously resurface & re-post your best ideas for you. Currently, if you want to tweet more, you'd rack your brain for ideas & probably end up sacrificing quality. With BirdyBots, you can increase your tweeting frequency without sacrificing quality.

• In addition, BirdyBots lets you re-post the best tweets from ANYONE on Twitter, & automatically includes attribution. Your account could become a curator of the best tweets in a particular industry, like marketing, & you could develop a personal brand around this. Often, when you quote someone popular on Twitter, they'll retweet you, which gets you tons more impressions. For example, when Naval retweeted my friend Dickie Bush, Dickie gained hundreds of newsletter subscribers & followers overnight.

How we're launching:

We have nearly 300 people on our waitlist. How did we achieve this?

• First, we made a cool landing page. On the right, is what we started with, nothing special, but pretty typical for SaaS products. Back in November, we did a complete re-design to what you see on the left. We changed lots of things (fewer form fields, clearer value proposition, cutting unnecessary visuals, etc.) & our conversion rate ended up increasing 54%.

• Second, we built bots to curate the best of several popular Twitter creators with hundreds of thousands of followers (The David Perell Bot, The Matthew Kobach Bot, The Ramp Capital Bot, & more) & today those bots have more 5,000 combined followers. They're frequently retweeted by the creators they quote, & since BirdyBots is in their bios, BirdyBots gets millions of free impressions every month.

• Third, we experimented with one-off tools like this Perell Tweet Generator which generates a random popular tweet from David Perell. We've got more of these in the works, but they equal more attention, impressions & sign-ups.

• Finally, we incentivized people to tweet about us, by offering people priority early access to the product if they do so. To date, dozens of people have tweeted about us to their followers, resulting in even more reach & even more sign-ups.

Starting in early January, we'll gradually roll out wait list access, before a public launch later that month. We've got a whole host of additional features to add & release as well, which will keep building hype around the product.

We've also been pretty active in several key Facebook groups & on Indie Hackers, which are places where our ideal customers tend to hang out. We've been sharing milestones from our journey & things that have worked well for us (such as landing page tweaks). Once we launch, those communities will be ripe for joining BirdyBots. Finally, after a few weeks of public access, we'll prepare for a big launch on Product Hunt!

How we'll scale:

• Our existing bots will continue to drive free traffic our way, & we plan to build many more of these. Any Twitter creators who put out high-quality evergreen ideas are good candidates for having their own BirdyBots bot.

• We've also got several handy Twitter tools in the works that will be a long-term source of traffic for us. As one example, we're working on a tool that tells you the best time to tweet, based on your audience.

Why it'll work:

• The creator economy is exploding. COVID has accelerated a shift toward people working for themselves, whether that be teaching online courses, writing essays, running a YouTube channel, or an OnlyFans. Twitter is the most important acquisition channel for most creators, & BirdyBots helps them get more out of Twitter.

• Twitter is where it all happens. Despite Instagram, Facebook, & LinkedIn having more users, Twitter is where news breaks, where ideas get shared, & where the upper echelon of the Internet hangs out. We're positioning ourselves to benefit from being on the world's most under-monetized & talent-dense platform.

Why it might not work:

• We're dependent on Twitter. Were Twitter to shut down, ban bots, or suspend our account, we'd be done. Luckily, the chance of any of these happening isn't very high. If it does happen, we'll have learned a lot & risked little.

• Our product is niche. A few other companies offer similar products that focus on tweet scheduling & recycling the same 3-5 evergreen tweets over & over again. We recycle your ENTIRE repository of past tweets, but will this be enough to differentiate us?

Question for you: how can you jumpstart your career or business by jumping on an exploding trend (the creator economy, e-sports, chess, etc.)?

That's all for this issue!

Cheers,

Luke

P.S. As always, respond with the biggest challenge you're facing & I'll try to help how I can!

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