Hi,
Starting a business is not easy. Many people struggle with where to start their marketing. If I Were Starting a New Business Today, Here’re the 5 things I’d Do First:
Set Up a Meta Business Manager Account:
This tool is essential for creating ad accounts, product catalogs, and tracking pixels, as well as managing employee permissions for your Facebook and Instagram accounts.
No need to share passwords—just assign the right access permissions.
Set Up a WhatsApp Business Account and Catalog:
Connect your WhatsApp Business to Meta Business Manager. This allows you to run WhatsApp messaging ad campaigns directly from Meta.
Create and Brand Social Media Accounts:
Start with Facebook, Instagram, and TikTok.
You don’t need to post actively on all of them.
Just set up profiles, add descriptions, contact details, and link them to each other.
Install Social Media Tracking Pixels on Your Website:
Before running ads, install tracking pixels (free tools provided by platforms like Facebook and TikTok).
Why?
• Track audience and user behavior on your site.
• Build insights about your visitors.
• Improve ad efficiency by targeting the right audiences.
Create Business Profiles on Google Maps and Online Directories
Sign up for platforms like Google Maps, Yellow.com.gh, BusinessGhana.com, and GhanaWeb.com.
This boosts your SEO and helps with serendipitous brand discovery. Potential customers searching for your services on Google can easily discover your brand.
These 5 are the marketing fundamentals to insights-led marketing that prioritizes customer acquisition and building predictability into your revenue and lead generation efforts.
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Cheers!
Billings
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