This is one question I get all the time:

> “Benson, how much do I need to spend on TikTok Ads to make ₦1 million in sales?”

I’ll answer that in a moment…

But first, here’s a quick update on the TikTok Ads campaign I told you about — the one that pulled 1,500 leads in a week and temporarily got my client’s WhatsApp account suspended.

After that story, my inbox blew up with suggestions from marketers:

Some said we should switch to Telegram marketing (we’re testing that).

Others suggested email marketing (also viable).

The good news?

✅ My client recovered his WhatsApp account

✅ He’s still nurturing the leads we got

✅ He even bought a new phone + SIM so the ads can keep running

Here’s where we are now:

Ad spend: ₦186,000

Leads generated: 1,800

Sales made: 41

Revenue: ₦1.2 million

That’s a 10X ROAS — for every ₦1 we put in, we got ₦10 back.

And guess what?

He’s just sent me another ₦150,000 to pour back into ads this week.

Let’s see how far it goes.

So, back to the question…

How much do you need to spend to make ₦1 million in sales?

The truth is, it’s not about the exact figure — it’s about knowing how to set up, target, and optimize your ads so that whatever you put in multiplies on the way out.

That’s exactly what I teach in my TikTok Ads Manager Training.

For just ₦30,000, you’ll learn how to:

- Run ads the right way (not just “boost” posts)

- Target people who can actually afford your offer

- Send leads directly to WhatsApp or your sales page

- Scale your campaigns for consistent results

Ready to start? Join the TikTok Ads training

Talk soon,

Benson