Evening ,

Sometimes I wonder about myself,

I am now going to say two words which a few years ago.

I never would have written nor let out of my mouth for any reason whatsoever even at gunpoint

“ Study women”

Can you believe that?

I'm here on a Thursday evening asking you to spend quality time learning why women act the way they do.

Okay.

Here’s what this is about:

As you probably already know…

Women primary markets dominate the world of E-commerce.

Beauty

Fashion Health and Wellness

Interior decor

Phone Accessories etc….

Go to Alibaba or AliExpress Or Amazon and check trending products….

80% of them are stuff that women buy.

And there’s something instructive here…

If women control 80% of the spending in E-commerce…

That implies that women control 80% of the spending in the world,

But wait, don’t get excited yet.

Read on and see the point I am attempting to make.

You know people buy based on emotions right?

And that women spend more than all the other genders put together right?

And that women are emotionally sensitive right? (no offense)

So if you have a business and you want to learn how to sell more effectively…

Does it not make sense to study and master the anatomy of feminine behaviour?

Write this down or screenshot it…

If you learn how to sell effectively to women, you’ll become a genius at attracting the perfect customers/clients for your business…

And the natural result is that your bank account will swell beyond your wildest dreams.

I see your greed glands are awake now and that’s good, because its a sign from the Lord that you’re beginning to get my point.

Here's what you can do to become much more effective at selling to women...

Start from female blogs...

Then read romance fiction...

Then have conversations with women let them do the talking...

Or simply listen anytime women are discussing close-by and pay attention to the things they complain about.

You will get great ideas on how to create or get a product that addresses an overwhelming desire or pressing pain-point.

For in truth, almost everything a woman complains about is a money-making opportunity.

Weight problems,

A Cheating husband,

A cheating partner,

Spots,

skin-tone,

Children's welfare,

Marriage (Pastors make fortune from this, don't ask me how)

Attention,

Sex...

More sex...

Okay let's not turn this into an orgy.

You get the point right?

When you meet a woman for the first time…

And you get her attention…

And you two get talking…

And you ask her out on a date…

Here’s what she’s going to do:

She’ll ask you a dozen questions…

What’s going on?

Is she trying to know more about you?

Not quite.

She’s looking for a reason to say NO!

She may like you but that doesn't mean she wants to be an easy catch.

It is in her best interest to play tough.

So she’ll most likely find a reason to make you try again…

FACT: (Author of Rich Dad Poor Dad) Robert Kiyosaki’s wife rejected him for six-months.

I mean, this woman already knew she liked Robert yet, she delayed the gratification a man gets when a woman says YES to his date proposal.

SO WHAT?

Does this have anything to do with marketing?

You bet!

In marketing and especially, direct response marketing.

When you get a customers attention with your ad/sales copy.

And they start reading your message.

They make like what you’re offering…

But they’ll find every possible reason to say NO so they don’t have to part with their money.

People generally feel a sense of superiority when they say NO to you especially when you’re trying to sell them something.

What’s instructive here?

It’s simple.

Before you publish your ad or sales copy.

Give it to someone to read...

Not just anybody, but an avatar of your ideal customer.

Here’s what I mean:

If you’re selling to young women, give it to a young woman to read…..

If you’re selling to aging women, give it to an older woman to read…..

If you’re selling to bankers, give it to a banker to read…

You get the point.

But don’t ask them what they think about your writing, TELL them to read and tell you what they don't like.....

Ask if they have any questions or if they have any doubts about the product being offered (DO THIS AFTER THEY'VE READ IT)

Mostly, the feedback you get will prove valuable.

Wow this has gone on to long

Let me end here

PBUY

Benson.

PS: 3 day left before my Live Q & A webinar.