Good morning

This is a follow-up email to yesterday's email titled "Avoid these influencers".

If you haven't read it, you can search for the title in your inbox.

I got a reply from someone who disagreed with my position, and I think I should share what he shared with you. Emmanuel said & I quote:

"Lol I disagree.

Everything still centers on their audience and fanbase.

I know an affiliate who used Zicsaloma the comedian to close 150 sales of a 15k product under 82 hours. Also these skits guys, flower boy, untouchable comedies. Top affiliates are currently using these guys and closing crazy sales.  

So you aren't accurately correct.  

As I said it centers on their audience!"

My response:

"Thanks for the feedback. But there's context to everything.

I can't fit my thought process into a single email.

These people you have mentioned are the exceptions and it is largely because they used big comedians.

Suppose the comedians and skit makers were micro-influencers.

The Ads is going to be a disaster."

In conclusion, he said:

"The word 'some' would have been helpful in this context.

Cause the way this mail was written from start to finish, you were generalizing the whole thing.

Anyways I understand your last point. Valid at least."

We eventually reached a middle ground.

This is something I forgot to mention yesterday, using comedians to promote your offer will only work if you can meet the following conditions.

- The comedian must be a macro influencer with at least 500k followers.

- Your Adspend should not be less than 100K (Most macro influencers won't charge less than that)

- You must be a top affiliate marketer with loads of social proofs.

Can you fulfil these conditions? If you can't, then avoid them.

Meanwhile, comedians can be used to promote physical products & services (e.g. Crypto Vendors).

Do not forget to join my webinar tonight. I'll talk more about this & also reveal the type of TikTok creators that are best for running Ads (a gift for all participants). 

See you there. Click here & add it to your calendar.