You know your problem, ? It's the same reason why:

• Your online business hasn't made you the kind of money you wanted.
• It seems like you're not making it out of the trenches anytime soon.
• The current state of your business doesn't make you happy.

Do you?

I bet you do. You haven't just paid attention to it. And here in this mail, I'll break it all down to you.

But before I spill the tea...

I've got a gist for you. Please, don't scold me afterwards. Because you might not understand my pain if you're not a "stan" to a Footballer, a Musician or anyone/anything at all.

You should know if you're a music lover that Spotify wrap is what's trending right now. And even if you're not, you must have seen a few of your friends talk about it (Spotify wrap).

Suppose you pick any of my friends at random and ask: "Who do you think will be the number one artist on Benson's Spotify wrap"

Without batting an eyelid. They will say "WIZKID". I would have said the same. I'm a die-hard Wizkid fan. As I'm writing this, Morayo is playing in the background. I'm Wizkid FC to the core.

Well, Spotify wrap says otherwise. Wizkid didn't come first as my top artist. He came second. How come? I can't explain either.

Till now, I haven't recovered from the shock. Although, I can explain. But that's a story for another day.

But more importantly, this incident drives home the point I've nurtured in my head: Tracking our daily activities exposes all of us to a can of worms. Which is good by the way. "What we say we do with our time isn't actually what we do with our time".

If not for the wrap. I would have argued that WIZKID was the artist I listened to the most this year.

WTH!!! This email is getting longer than I wanted it to be.

Back to our initial conversation. Lend me your ears

Your village people are not the reason you're making sales like you're supposed to. Nor is this caused by your haters.

The reason:

You simply don't act fast enough. You wait till proven marketing strategies get saturated before taking advantage of them. Because tell me why you haven't been using TikTok-sponsored Ads to generate leads yet.

Are you waiting till it gets saturated? Or. Till it gets expensive?

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This weekend, I'm putting together a class on how to generate leads using TikTok Ads for just 9 people. Send me a message on WhatsApp (here) if you're interested.

And why shouldn't you be interested?

Are you immune to detty December?

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