2 years ago, I was at an event in Lagos, and seated beside me was a beautiful, light-skinned angel. She was a newbie trying to find her feet in entrepreneurship.

Apart from the fact that she is an angel on earth; that's enough to attract any man to her. She seemed to be quite knowledgeable about the Nigerian history.

That spiked my interest in her; women like that (Interested in really deep topics) are one in a million.

About 30 minutes into our conversation, she said something that left me in awe. The first time she will make a stupid statement so far.

"Buying courses is a waste of money disguised as an investment"

I didn't expect anyone at an event as prestigious as that to make such a comment.

Because:

Firstly, It was an event organised for online marketers; mainly people who sell courses online.

Secondly, I was like: if you hate selling & buying courses that much, why are you at this event?

Even though I never mentioned any of that to her. I concluded she must have her reasons. And I wanted to know what that might be. So I asked her:

"Why would you say that?" while I gulped the chilled Mr V table water on my right hand.

She replied:

Learning how this online thing works is my greatest wish. Every attempt I have made so far to learn a digital skill or start an online business has failed.

I have bought more courses than the average person out there; courses on affiliate marketing, copywriting, amazon KDP, graphics designing... Just name it.

Immediately, I figured out what the problem was. But I held my silence. And our conversation took a different turn from there.

Now, let's focus on you. Particularly, if you share the same view as her.

Let's set the record straight. Buying courses is not a scam. It remains the fastest way to navigate your way to financial freedom.

With that being said, you shouldn't buy courses blindly. There's a psychology behind buying courses.

As for my friend. She bit more than she could chew. She was suffering from shiny object syndrome - the urge to jump on every new opportunity that presented itself.

Buying a course should be done because you're convinced that doing so will unlock a new level in your life.

Say you are an affiliate marketer. You do not need another affiliate marketing course. However, buying courses on lead gen, sales closing & sales nurturing might be considered

Same thing if you're a copywriter for example.

Refrain from buying another copywriting course. All things being equal, you won't need that.

However, a course on how to land foreign clients or how to build a copywriting agency might be necessary

Every course you buy should unlock a new level in your journey.

There's a psychology behind buying courses: Buy courses that address your most pressing need.

KNOWLEDGE IS NOT ENOUGH.

Once you've gone past the beginner's stage. Paying for programs shouldn't be because of what you will learn alone. Buy programs that offer accountability & guidance.

Such as community coaching, one-on-one coaching and live sessions.

I didn't make my TikTok Organic coaching class a typical course because I understand that knowledge is not enough.

Our classes are live and practical. Replays are available for anyone unable to make it live.

And at the end of each class. I give assignments. Just like they did in secondary school. Grades are assigned after submission.

Based on what we have discussed so far...

If you're a business owner & lead generation is the biggest problem you're currently facing, then you know what to do.

My TikTok organic coaching sessions can solve your problem.

And if you're a TikTok creator struggling to grow your page. You know what to do as well.

With just 9,900 you can learn to generate sales and leads organically on TikTok without ever needing to pay for ads again in your life.

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