Let me quickly clear the air on something. There are two main ways to run TikTok Ads:

1. Using the TikTok App (Promote button)

2. Using TikTok Ads Manager

Now hear this: One is not better than the other. They simply serve different purposes and knowing when to use each one is what separates beginners from strategic advertisers.

Here’s how to know which one is right for you:

🔹 TikTok App Option (a.k.a. the Promote button):

Best for:

- Small business owners with a low budget (₦50k or less).

- People selling low-ticket offers.

- Vendors selling physical products like clothes, accessories, etc.

🔹 TikTok Ads Manager:

Best for:

- Course creators with higher ticket offers (₦20,000 and above)

- Coaches, consultants, and service providers

- Marketers selling to foreign clients or aiming for quality leads

- Anyone with a more serious ad budget (₦50k–₦100k+).

A practical example:

Let’s say a vendor selling tripod stands messages me for ad advice. She has a ₦15k product and ₦20k to spend. I’d recommend she use the TikTok App option. Simple, effective, and cost-friendly.

But if a course creator comes to me with a ₦30,000 offer and a ₦100k ad budget, I’ll immediately say: Use TikTok Ads Manager. Why? Because it gives you better control, better targeting, and higher-quality leads that actually convert.

So again:

Neither method is “better”. They just serve different goals. The key is using the right tool for the job.

If you’re ready to learn how to use TikTok Ads Manager the right way. Especially for high-ticket offers — I have a training designed just for that.

Want in? Just reply “I’m ready” with 20 dollars at hand and I’ll send you the details.

PBUY

Benson