I had never desired to be rich rich until I attended Tony Elumelu's all-white party.

Don't act surprised. Benson is that big. Attending a party by Tony Elumelu is the least of what my network can do.

Unfortunately, I attended virtually; via his IG story.

I'm sorry for raising your hopes high. Because I'm sure you're already plotting how to bill Tony Elumelu through me.

Dead that Idea now...lol

The party was filled with the 1% of the 1%.

In attendance were; Asisat Oshoala, RMD, Burna, Davido, Sanwoolu, Oba Elegushi, Spyro, Phyno...Just to mention a few.

Football stars, Nollywood stars, A-list artists, politicians, Royalties... All of them were there.

It was a party for dignitaries.

Do you know what it takes to pull that number of heavyweights in a room?

That's beyond money. That's influence.

Bringing it down to marketing:

There is a reason why Influencer marketing converts to sales faster than other forms of advertisement.

You should have seen that in the Tony Elumelu story I shared above.

If you can't. Then, let me help you see it:

Imagine that, at the event, one of Tony Elumelu's daughters launched a clothing brand. What do you think will happen?

IMMEDIATE SOLDOUT!!!

Tony Elumelu is the influencer.

The heavyweights at the event are the leads.

And the daughter is the marketer (you).

Do you now have a better understanding of why TikTok Influencer marketing will always work if done right?

I broke down this concept down better on this page 

PBUY