The One Advantage

Apr 07, 2023 9:34 am

, You are about to read an email containing information that can save you and/or your online marketing business from financial disaster.


Please pay careful attention.


What you are about to read is so simple.


In fact, I'm going to have to ask for a bit of patience from you.


Especially if you are an "old pro" in the marketing field.


You see, in this email, I'm going to reveal some stuff that you already know.


But please bear with me.


Some of my readers don't know this stuff and besides,


It never hurts to take a little "refresher course" once in a while.


But before that…


Remember in my previous email I talked about moving to my apartment.


Been trying to get TIZETI to extend the cable of my router to my new room.


They asked me to pay 23k (and the cost of the cable is not included ooo…)


I don use my money buy wetin pass my level.


This thing is not supposed to be hard at all.


It is just like saying you want to extend your generator wire and the electrician is billing you 23k.


I hate these people.


Onward.


No more messing around. Let's dive right in.


Yesterday, I stumbled upon a letter from a man regarded as the one of greatest copywriters of his time(AKA the Prince of Print)


In this letter, he talked about the one advantage you need to succeed over all your competitors.


Instead of sending you to read the whole letter I just took the most important point of the letter to write to you about.


Listen:


As you may or may not know, every once in a while I give a class on copywriting and/or selling by mail.


During these classes,


One of the questions I like to ask my students is:


"If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?"


The answers vary.


Some of the students say they would like to have the advantage of having superior meat from which to make their burgers.


Others say they want sesame seed buns.


Others mention the location.


Someone usually wants to be able to offer the lowest prices.


And so on.


Whatever.


In any case, after my students are finished telling me what advantages they would most like to have.


I usually say to them something like this:


"O.K., I'll give you every single advantage you have asked for.


I, myself, only want one advantage and, if you will give it to me, I will (when it comes to selling burgers) whip the pants off all of you!"


"What advantage do you want?" they ask.


"The only advantage I want," I reply...


"Is... A Starving Crowd!"



Think about it.


When it comes to online marketing, the most profitable habit you can cultivate is the habit of constantly being on the lookout for groups of people (markets) who have demonstrated that they are starving (or, at least hungry) for some particular product or service.


People who are frosting my mouth to get your product.


For example


Say you're selling an affiliate marketing course.


Which of these people would buy…


Group A: A person who has no idea that you can make money online.


Group B: A person who has already done the research and already knows what affiliate marketing is.


The answer is simple


Group B because they've already done the research and they know what they want to buy.


They already know they have a problem, they also know there is a solution for them.


Now Imagine, whatever products or services you're offering…


Where can you find a STARVING CROWD?


Where can you find the people who are in serious need for your product?


If you have the answer then what are you waiting for go and meet them.


If you don't then you need to check my TikTok influencer Marketing Blueprint.


Because I don't just show where to find them.


I show you how they can find you not just find you but how to get them to empty their pockets for what you're selling.


Have a Good Friday.


PBUY


Benson


P.S.: I have an exercise for you


Who is the better salesman?


A - The guy who can sell ice to the Eskimos.


B - The guy who sells heat to the Eskimos.


A or B?


Reply below and don't give vague answers explain why you think A/B is better.


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