Do you have to win a sales challenge in the next 30 days?

Then read this

I suggest you get pen and book to jot this before you read further...

It doesn't matter how many sales you have to make.

And how soon you have hit your target.

By the time you finish reading this email.

I promise you that...

You'll understand how to do just that.

Now that I've got your attention.

Let me make something clear to you.

Traffic is the lifeblood of every online business.

You can't hit a sales target without massive Traffic.

Neither can you win a sales challenge without generating tons of leads.

So instead of asking how do I make X amount of sales...

What you should be asking is...

"How many leads do I have to generate to hit X no. of sales?"

Because: More leads = More sales.

Got that?

Leggo…

For the sake of this email...

Our goal is to hit 50 sales in 30 days.

"Our" because we are going to be doing this together.

I promise to make this as interactive as possible.

So where do we start?

"Begin with the end in mind"

I mean, know your numbers.

We are interested in the following:

1- Closing Rate (CR): How many sales do you make from every 10 new leads?

2- Average closing duration (ACD) : How long does it take you to close the majority of your leads?

3- Number of sales.

I'll assume the following for myself.

1- Closing Rate (CR): 20%. 

2- ACD: 3 weeks.

3- No. of sales: We know that already; 50.

I have a formula for calculating how many leads are needed to hit a sales target.

It says:

No. of leads required to hit a sales target = No. of sales ÷ closing rate × ACD

Computations; using my assumptions:

50 (sales) ÷ 0.2 (CR) × 3(ACD) = 750 leads.

Conclusion: I need 750 leads in 3 weeks to make 50 sales in 30 days.

You can do this for yourself too.

Try it & let's see.

Now that I know what's expected of me.

How do I generate 750 leads?

This is where it gets interesting.

So pay rapt attention.

With the help of TikTok Influencer Marketing Blueprint.

Marketers do not need:

- a big budget.

- a huge following.

- too much technical know-how...

Before they can generate tons of leads.

TikTok Influencer marketing simply means using TikTok creators with lots of followers to generate leads.

Here is how you can find one:

- Asking a friend

- From your TikTok feed.

- IG blogs.

- Keyword research.

As for me, I would go on TikTok searching for the following keywords:

- "Masculinity Nigeria"

- "Becoming a Better Men Nigeria"

- Or anything related to "Men".

I did. And I found this 👇👇

[I searched for creators with a large following of men using keywords]

I would reach out to all of them for possible collaboration via their DMs, comment section or whatever communication channels are available.

And eventually, settle for whoever agrees to work on my terms & within my budget

I have a thread on twitter discussing that go here if you want read after reading this email

While the Video for the Ads is being prepared.

I would be testing my funnel link on the influencer's bio.

This can be a:

- Whatsapp link.

- Taplink.

- Landing link.

I'll settle for whichever works.

This is done to ensure nothing goes wrong when my Ad is launched.

Video is ready.

Link is working.

Next is launching our Ads.

But before that's accepted.

I must put my house in order.

And this takes us to the next phase of this thread. 

Which is...

FUNNELYTIKS: FUNNELLING MY TIKTOK LEADS. ( I pun that word myself)

Let me walk you through my funnel in a bit.

> I'll receive a welcome message on whatsapp from a new contact.

> Bot takes the name of the new contact & saves it automatically.

> Contact receives lead magnet.

> 50 minutes later, contact receives a reminder about the lead magnet

> Using the reminder, bot asks if contact is done studying the lead magnet.

> If yes, Bot replies with payment link.

> If No, Bot replies with sales questions.

Note: A WhatsApp bot takes care of all of this.

That's the power of WhatsApp automation.

Shall we continue?

LEAD NURTURING

------

I classify my new leads into 3 categories & label them.

1: Sales -comprises of leads who made a purchase.

2:Prospects -made up of leads who didn't buy despite seeing the sales video.

3: Leads -made up of those who didn't watch the sales video at all.

Category 1 would receive a thank you message.

Category 2 would be asked to book a sales call.

Category 3 would be reminded to study the lead magnet. And at the same time asked why they are yet to do so.

Whatever reasons they give would be addressed.

At the end of the sales call...

I'm left with 2 categories of people. 

A: Buyers.

B: Intending buyers.

For A; Payment is taken over the call & sometimes immediately after the call.

For B; They're encouraged to join my accountability group.

Inside the accountability group;

Each participant picks a habit they want to adopt.

And over the month, I'll help them with that.

Other activities within the group include:

- Weekly group coaching call.

- Introduction to digital skills.

- Provision of valuable resources.

The group is not free. Usually, I charge 500.

And here's why:

- The fee screens out freebie seekers.

- The group makes it easier to follow up with everyone at once.

- The payment increases the perceived value of everything they'll learn from me.

More than 50% of my sales would eventually come from this group.

Mind you, everything I do inside this group is a form of follow-up.

But sold as a "training" to my leads.

Of course, they'll gain value too.

My ACD is obtained using the accountability group.

Now let's look at where all this gets me:

- 750 leads from TikTok.

- 6 sales from WhatsApp automation.

- 16 sales over the call.

- 39 more sales via the accountability group.

Total: 61 sales.

11 extra sales.

And I can always repeat this process to make more sales.

You might want to ask...

'Benson, are you sure this works?'.

Yes, it does. This funnel is literally how I built my online business.

I don't joke with sales calls. 

Neither do I play with organising my leads in a WhatsApp group.

Plus, money made from the group…

Usually covers my Ad cost.

This is not an email you read once & dump.

You read this multiple times, until you understand it.

Summary:

- Know your numbers.

- Use TikTok influencers to generate leads.

- Automate your contact saving process.

- Get on the phone with leads.

- Create an accountability group for interested buyers.

If you found this email valuable.

I want you comment below with your numbers

Says you want to make 50 sales

50 (sales) ÷ 0.2 (CR) × 3(ACD) = 750 leads.

(Conclusion: I need 750 leads in 3 weeks to make 50 sales in 30 days).

This is what I want from you.

Do the maths yourself and reply with an answer similar to this

I need 750 leads in 3 weeks to make 50 sales in 30 days

PBUY

Benson.