Yesterday, I told you how we hit 1,500 leads to WhatsApp in 7 days and how it almost broke everything.

Today, let me break down how we pulled it off. Because no! We didn’t use TikTok Promote (that one is a different story).

We used something smarter, more powerful. We used the TikTok Ads Manager. Here’s the difference: With Promote, you can only boost your videos.

But with TikTok Ads Manager, you get full control — targeting, creatives, placement, and strategy.

Here’s what we did:

✅ Step 1: We created a magnetic lead magnet:

Not just “DM me for more info” — we gave people a real reason to click. An offer that felt valuable. We used this to pull them into WhatsApp, not just views and likes.

✅ Step 2: We ran conversion-focused TikTok ads:

Using the TikTok Ads Manager, we set up the campaign properly:

• Optimised for conversions (not traffic or reach)

• Narrow targeting. Not just “broad Nigeria”

• Real testing. 3 creatives, 2 ad groups

✅ Step 3: We optimised for WhatsApp:

This was key. We didn’t send people to some random link. We directed them straight to WhatsApp with the right landing page flow. So they could start chatting, asking questions, and buying immediately.

✅ Step 4: We managed the follow-up:

We didn’t just wait for people to ask. We had follow-up messages, automated warm-ups, and conversation starters. That’s how ₦500,000+ in sales came in. Not just from the leads, but how we managed the leads.

And guess what?

This entire strategy is exactly what I teach inside my TikTok Ads Manager Training - My step-by-step training on how to turn TikTok into a lead and sales machine.

Whether you’re selling a course, service, or physical product. This works.

If you’re already itching to learn how to run TikTok Ads like this, you can join us with just 20 dollars. Reply “I’m in” and I’ll send you the details.

PBUY,

Benson.